About this Event
We’re pleased to invite you to this Social Economy West training session.
Throughout, there be will be opportunities to share ideas and learnings with peers in the VCSE sector.
Measuring & Communicating Impact: A Guide for Small VCSE organisations
Overview
This practical workshop focusses on how to measure and communicate the value social enterprise
and community organisations deliver through creating impact. “Impact” is the actual difference in
the world caused by an organisation’s activities. In an era of increasing scrutiny, stakeholders and
funders are increasingly demanding transparency, plus evidence that their time, money, and effort
are making a difference.
Measuring and communicating social impact involves a structured process, from planning and
measuring how activities will lead to positive change, to sharing the results using a mix of data and
stories. Effective communication involves being able to tailor your message to different audiences
and presenting information clearly and engagingly. For small projects, where resources are typically
limited, being able to measure and communicate impact in a low cost, efficient way is vital.
What you will learn
Part 1: How to measure social impact
• Define goals and methods
• Choose framework and metrics
• Research considerations and ethics
• Collect data
• Analyse and interpret results
Part 2: How to communicate social impact
• Know your audience
• Tell a compelling story
• Choose the right format
• Be transparent
You will gain ideas about how to measure social impact effectively, having created a social impact
canvas. You will also identify your audience, plus consider how to embed social impact measurement
and communication into your regular business activities. You will also get the opportunity to practise
communicating your impact and gain constructive feedback.
Who Should Attend
Those with an interest in measuring and communicating the value their organisation delivers.
About your presenter:
This session will be led by Dr Emma Smith (SFEDI, CPsychol) who has been supporting business
owners to run successful local businesses, for nearly two decades. She also has experience of
planning, conducting, analysing and communicating research and supporting others to do so.
Confirming final venue, those who sign up will be emailed directly once venue is confirmed.
This session is fully funded for organisations who are signed up to the Social Economy West programme. If you are not signed up, please visit Social Economy West | Business West for further information and to apply.
Event Venue & Nearby Stays
Yate Library, 44 West Walk, Bristol, United Kingdom
GBP 0.00
