Social Commerce Festival | Milan, Italy

Welcome to SCFEST MILAN, where global sound, culture, and the emerging world of social commerce collide in one unforgettable night. Known for curating next-level experiences across cities, SCFEST brings together a carefully selected lineup of artists, DJs, tastemakers, and innovators shaping what’s next.

This experience goes beyond music — tapping into the new era of culture-driven commerce. Discover exclusive product drops, explore shoppable experiences, and gain insight from expert panelists breaking down how creators, brands, and communities are redefining connection and value in real time.

Expect immersive production, high-energy performances, and a room full of people who get it. This is where culture is built, opportunities are created, and the night turns into something bigger than expected.

What to expect:
• Live DJ sets & performances
• Expert panels on social commerce, creators, and brand innovation
• Exclusive drops & curated shoppable products
• A curated crowd of creatives, industry leaders, and tastemakers
• Elevated production & content-worthy moments

Milan is where fashion meets innovation, where global brands are built, and where culture sets the pace for the rest of Europe. Now, one of the fastest-growing movements in digital business is arriving center stage.

Welcome to SCFEST Milan, an exclusive one-day experience bringing together the brightest minds in TikTok Shop, creator commerce, live selling, affiliate marketing, brand partnerships, and the future of e-commerce.

As TikTok Shop rapidly expands across Europe, Italy has become one of the most exciting new markets to watch. With millions of active TikTok users, a strong creator economy, and world-leading categories like fashion, beauty, luxury, food, and lifestyle, Italy is perfectly positioned to become a powerhouse in the next era of online shopping.

SCFEST Milan is where founders, brands, agencies, creators, sellers, and innovators come together to capitalize on that opportunity, all while having fun with live music, art and culture!

TikTok Shop’s European expansion has opened the door to a new wave of commerce, where entertainment, trust, and instant purchasing power merge into one seamless experience.

Italy represents a major opportunity thanks to:

• A highly engaged digital-first audience
• Strong demand in beauty, fashion, wellness, food, and luxury categories
• Influential creators with loyal communities
• A culture driven by trends, style, and storytelling
• Brands actively searching for new customer acquisition channels

And there is no better city to host this movement than Milan.

As the fashion and business capital of Italy, Milan stands at the crossroads of creativity, media, luxury, and entrepreneurship—making it the ideal destination for Europe’s next social commerce leaders.

SCFEST Milan is built for:

• E-commerce brands
• TikTok Shop sellers
• Amazon brands expanding channels
• Marketing agencies
• Influencers & creators
• Affiliate marketers
• Startups
• Investors
• Retail innovators
• Anyone serious about the future of commerce

Because social commerce is no longer coming next,it’s what's happening.

The brands and creators who move early into new markets often win the biggest share of attention, partnerships, and growth.

SCFEST Milan gives you direct access to the people, strategies, and connections shaping the Italian and European opportunity in real time.

This is the event to attent, whether you're launching, scaling, investing, or learning.

Tickets are limited and demand is expected to be high.

Join founders, brands, creators, agencies, and operators from across Europe and beyond for a landmark gathering in one of the world’s most stylish business capitals.

Event Venue & Nearby Stays

MAJOR VIRTUAL TUNNEL, 1 Piazza de Angeli Ernesto, Milano, Italy

Concerts, fests, parties, meetups - all the happenings, one place.

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