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This winter, immerse yourself in the beauty and charm of Northern Michigan with Snowshoe Wine & Brew—a one-of-a-kind adventure that combines breathtaking scenery, crisp winter air, and the region’s finest wine, beer, and spirits.Spend your Sunday exploring the stunning trails of Old Mission Peninsula at your own pace, stopping to savor discounted drinks at some of the area’s most beloved destinations.
*Please note that beverages are not included in the ticket price, but discounted offerings at each location make it easy to sip and savor your way through the day.*
PARTICIPATING LOCATIONS:
Jolly Pumpkin: Start your adventure by parking at Jolly Pumpkin, where you’ll board the Brew Bus to your first stop.
Deals:
$5 off a Beer Sampler (5 tastings)
$5 for a pint of Cider or glass of House Wine
25% off any food
Bry’s Estate: Experience the best of Brys Estate's 155 acres in wintertime! Snowshoe or hike one of 2 winter trail options that each boast beautiful views of a quiet vineyard and snowy, wooded valleys. Guests can enjoy table service indoors with wine flights and cheese boards or order drinks in the tasting room and head out to relax by outdoor fire pits.
Deals:
20% off bottles
20% off wine by the glass
$5 cup of soup
Old Mission Distilling: Discover the spirits of the peninsula at Old Mission Distilling. Taste locally crafted spirits and festive cocktails to keep you refreshed as you continue your journey.
Deals:
$10 hot cocktails & tasting flights
20% off everything (all cocktails, bottle sales and merch)
Bowers Harbor Vineyard: Hike through the picturesque vineyard to arrive at a warm and welcoming atmosphere, complete with outdoor fire pits. Relax and enjoy the cozy surroundings while savoring delicious wines.
Deals:
20% off glasses and bottles
Jolly Pumpkin (Return): After exploring the peninsula, trek back to Jolly Pumpkin to finish your adventure with discounted drinks and 25% off the entire food menu.
Event Details:
Tours run every Sunday from 10:30 AM to 2:30 PM, January 4th through March 8th 2026
Snowshoe rentals are available—upon request via phone call, 231-715-1287
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Event Venue & Nearby Stays
116 Gillis St, Traverse City, MI, United States, Michigan 49684
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