Name: Smartwool DIY Sock Dryers for Earth Day!
Start: 2026-04-18T10:00:00-05:00
End: 2026-04-18T13:00:00-05:00
Location: Whole Earth Provision Co.

Smartwool DIY Sock Dryers for Earth Day!

Build your own Smartwool sock dryer in-store (BOTH AUSTIN LOCATIONS)! Extend sock life, cut energy use, and leave with a handy DIY upgrade.
About this Event

Find us next to the Smartwool socks in the footwear department. Come ready to work some pliers! Attendees will get to choose hanger and laundry peg colors. All materials (hanger and clips) will be provided, courtesy of our friends from Smartwool.

Don't miss your chance to win a pair of Smartwool socks, and take advantage of the Buy 3 Get 1 Free Smartwool sale happening NOW! BONUS - rack up stamps on your Baker's Dozen card. Don't have one? Be sure to ask a Whole Earthling to bring you into the exclusive fold.

During the month of April, you can recylce your unwanted socks at Whole Earth through Smartwool's 2nd Cut Project with a goal of 100% circularity. Learn more in-store.