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In Hong Kong, Google remains the top website, with users spending an average of approximately 10 minutes daily exploring products and services. It continues to be the primary channel for brand discovery.* Google Ads stands as one of the most powerful tools for businesses aiming to generate leads and drive sales. This workshop is designed for professionals and entrepreneurs looking to master the essentials of Google Ads and learn how to leverage its capabilities to grow their businesses. Whether you're just starting out or looking to refine your existing campaigns, this session will provide actionable insights and best practices tailored to help you maximise your return on investment (ROI).
Over the course of this workshop, participants will explore the fundamentals of Google Ads, including campaign creation, audience targeting, budgeting, and optimisation strategies. By the end, you'll have a clear understanding of how to craft compelling ad copy, analyse performance metrics, and implement adjustments to ensure your campaigns are cost-effective and impactful. This transformative workshop goes beyond simply providing information, offering real-world examples and interactive discussions. Get ready to empower your digital marketing efforts and unlock new opportunities for your business.
*Source: “Digital In Hong Kong 2025 - We Are Social And Meltwater Report”
Workshop Outline:
Introduction to Google Ads and its role in lead generation.
Setting up and structuring Google Ads campaigns.
Keyword research and ad copywriting techniques.
Audience targeting and segmentation strategies.
Budgeting and bidding methods to maximise ROI.
Tracking and analysing campaign performance metrics.
Optimisation tips to improve ad effectiveness.
Case studies and success stories in lead generation and sales.
Q&A.
Learning objectives:
Understand the Basics of Google Ads: Gain foundational knowledge about Google Ads and how they contribute to lead generation and sales.
Master Campaign Setup: Learn how to structure and set up effective campaigns to meet business objectives.
Conduct Keyword Research: Develop skills for identifying and utilising the right keywords to target specific audiences.
Create Effective Ad Copy: Explore techniques for writing compelling and impactful ad copy.
Optimise Audience Targeting: Discover strategies for precise audience segmentation and targeting to enhance campaign success.
Manage Budgets and Bids: Understand budgeting and bidding strategies to maximise ROI.
Analyse Performance Metrics: Learn how to track, interpret, and act on campaign performance data.
Apply Optimisation Techniques: Master methods to improve ad effectiveness and campaign results.
Review Real-World Case Studies: Analyse success stories to gain practical insights into lead generation and sales.
Engage in Interactive Discussions: Address specific challenges and opportunities through guided Q&A sessions.
Target Audience
Business owners who want to start marketing campaigns on Google but don't know how.
Business owners who want to improve the results of their current campaigns.
Online marketers who need performance optimisation tips for their current Google Ads strategies.
About the Speaker
Francesco Bonafine
Co-Founder / Managing Director, Digital Nomads Hong Kong
Francesco Bonafine has 17 years of experience in digital marketing with direct experience in IBM and Google. He spent 7 years working for Google in account management and sales management roles around the world (Ireland-Italy-US-Philippines). During that period, he was part of the Product Management Team for Google AdWords Express. In 2017, Francesco founded the Digital Marketing Agency “Digital Nomads Hong Kong” – Official Google And Meta Partner. In 2024 Digital Nomads Hong Kong received the One-Star SME award from the City University of Hong Kong as recognition of achievement in corporate innovation. He is a public speaker for the HKTDC, the HKGCC, the Italian Chamber of Commerce of HK and Macau and several large Hong Kong co-working spaces.
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Event Venue & Nearby Stays
4/F, Beverly House, 93-107 Lockhart Rd, Wan Chai, 0000 Hong Kong, Hong Kong
Tickets
