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In Hong Kong, Google remains the top website, with users spending an average of approximately 10 minutes daily* exploring products and services. It continues to be the primary channel for brand discovery.*(Digital In Hong Kong In 2025 - We Are Social & Meltwater report)
Google Ads stands as one of the most powerful tools for businesses aiming to generate leads and drive sales. This seminar is designed for professionals and entrepreneurs looking to master the essentials of Google Ads and learn how to leverage its capabilities to grow their businesses. Whether you're just starting out or seeking to refine your existing campaigns, this session will provide actionable insights and best practices tailored to help you maximise your return on investment (ROI).
Over the course of this seminar, participants will explore the fundamentals of Google Ads, including campaign creation, audience targeting, budgeting, and optimisation strategies. By the end, you’ll have a clear understanding of how to craft compelling ad copy, analyse performance metrics, and implement adjustments to ensure your campaigns are cost-effective and impactful. This transformative seminar goes beyond simply providing information, offering real-world examples and interactive discussions. Get ready to empower your digital marketing efforts and unlock new opportunities for your business.
Outline:
1. Introduction to Google Ads and its role in lead generation.
2. Setting up and structuring Google Ads campaigns.
3. Keyword research and ad copywriting techniques.
4. Audience targeting and segmentation strategies.
5. Budgeting and bidding methods to maximise ROI.
6. Tracking and analysing campaign performance metrics.
7. Optimisation tips to improve ad effectiveness.
8. Case studies and success stories in lead generation and sales.
Learning Outcomes:
- Understand the Basics of Google Ads: Gain foundational knowledge about Google Ads and how they contribute to lead generation and sales.
- Master Campaign Setup: Learn how to structure and set up effective campaigns to meet business objectives.
- Conduct Keyword Research: Develop skills for identifying and utilising the right keywords to target specific audiences.
- Create Effective Ad Copy: Explore techniques for writing compelling and impactful ad copy.
- Optimise Audience Targeting: Discover strategies for precise audience segmentation and targeting to enhance campaign success.
- Manage Budgets and Bids: Understand budgeting and bidding strategies to maximise ROI.
- Analyse Performance Metrics: Learn how to track, interpret, and act on campaign performance data.
- Apply Optimisation Techniques: Master methods to improve ad effectiveness and campaign results.
- Review Real-World Case Studies: Analyse success stories to gain practical insights into lead generation and sales.
- Engage in Interactive Discussions: Address specific challenges and opportunities through guided Q&A sessions.
Who Should Attend:
- Business owners interested in starting marketing campaigns on Google
- Business owners looking to improve the results of their current campaigns
- Online marketers seeking performance optimisation tips for their current Google Ads strategies
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Event Venue & Nearby Stays
Garage Society (Garage Wan Chai Lockhart), 99 Lockhart Rd, Wan Chai, Hong Kong, Hong Kong SAR
Tickets
