Smart Email Strategy for Business Growth: 1 Day Course in Ottawa

Group Discounts:

• Save 10% when registering 3 or more participants
• Save 15% when registering 10 or more participants

Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included

This beginner-to-intermediate course equips you with the essential skills required to plan, build, and optimize email marketing campaigns. You will explore the complete email marketing workflow from segmentation and automation to persuasive content writing and performance analytics. This upgraded version includes intermediate-level concepts such as behavior-based segmentation, trigger-based automation, basic deliverability practices, and optimization strategies that help improve campaign results.

Through practical exercises and real-world examples, you will gain the confidence to create structured email flows, design relevant content, and interpret insights that support smart marketing decisions. The course focuses on hands-on application, making it ideal for professionals who want to elevate their marketing capabilities in a single day.

Learning Objectives

By the end of this course, you will be able to:

• Apply email marketing strategy aligned to business goals.
• Segment audiences using demographic, behavioral, and lifecycle data.
• Write persuasive, structured email content that drives action.
• Build simple automated flows to nurture and re-engage subscribers.
• Analyze performance metrics to improve campaign results.
• Use testing methods to optimize subject lines, messaging, and CTAs.
• Follow compliant, ethical, and audience-friendly email practices.

Target Audience

• Digital marketers
• Students
• Entrepreneurs
• Content writers
• Marketing teams
• Professionals seeking email marketing growth

Why Choose This Course?

This course is crafted for professionals who want more than basic email marketing knowledge. The trainer brings expertise in content strategy, automation logic, and customer journey design, ensuring you receive both foundational and intermediate-level skills within a single, high-impact day. The curriculum blends strategic thinking with hands-on practice to help you build campaigns that resonate, convert, and sustain engagement.

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Want to train your entire team?
This program can be tailored to fit your organization's communication goals, current customer journey, and existing email tools. Customized sessions may include workflow mapping, segmentation design, and content frameworks built around your own marketing challenges. It is an ideal option for teams looking to upgrade their email marketing capability quickly and effectively.

📧 Contact us today to schedule a customized in-house, face-to-face session:

Info: • Understand email’s strategic role across the customer journey.
• Learn campaign types and their business objectives.
• Explore principles of relevance, timing, and value delivery.
• Icebreaker

Info: • Learn demographic, interest-based, and behavior-based segmentation.
• Understand engagement-based grouping for better targeting.
• Explore methods to match content with customer lifecycle stages.
• Case Study

Info: • Learn persuasive writing frameworks, subject lines, and messaging flow.
• Explore personalization techniques for improved relevance.
• Understand structure, tone, readability, and CTA clarity.
• Activity

Info: • Learn mobile-first formatting and scannability principles.
• Explore visual elements that support engagement.
• Understand formatting techniques that boost clicks and readability.
• Simulation

Info: • Learn beginner-to-intermediate automation concepts.
• Explore welcome flows, nurture flows, and re-engagement triggers.
• Understand timing logic and simple workflow building.
• Activity

Info: • Learn key metrics: open rate, CTR, conversions, list health.
• Explore A/B testing for subject lines and calls-to-action.
• Understand optimization techniques for better results.
• Activity

Info: • Learn permission-based marketing and audience respect principles.
• Understand frequency management and trust-building.
• Explore basic deliverability and list hygiene practices.
• Role Play

Event Venue & Nearby Stays

Regus ON, Ottawa - Albert & Metcalfe, 116 Albert Street Suite 200 & 300, Ottawa, Canada

Concerts, fests, parties, meetups - all the happenings, one place.

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