Small Company. Big Market. Pathway to Success.

In this webinar Holly Stewart and Rachel Weissbrod will take you through the process of mapping the different care settings and customer types in the US market and tailoring the appropriate value proposition and commercial strategy for each segment. We will illustrate this process through taking you through the journey of Oridion, an Israeli company acquired by Covidien that developed breath monitoring solutions used in multiple clinical settings, now part of the Medtronic Acute Care & Monitoring business unit.

Event Venue

Online