Sifting Through Book Publicity: What Do Emerging Authors Actually Need?

This is for people attending the Association of Writing Programs (AWP) conference in Baltimore 2026. More information at awpwriter.org.

Sifting Through Book Promotion Channels: What Do Emerging Authors Actually Need?

Friday, Mar 06, 2026 1:45 PM - 3:00 PM EDT
Terena Bell, Natalie Obando, Joe Biel, Karma Bennett, and Cristina DeptulaLocation: Room 307, Level 300, Baltimore Convention Center

Description
Plenty of PR discussions teach particular skills and tools, but this panel takes a step back by helping authors figure out what techniques will be the best use of their resources. For example, do you need blog reviewers? Influencers? Are book tours still worth it? Podcasts and libraries? Paid online advertising? Our panel contains book publicists, a digital marketer, a publisher, and public relations experts who offer suggestions on what might work well for different sorts of authors and books.

Event Venue & Nearby Stays

The Baltimore Convention Center, 1 West Pratt Street, Baltimore, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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