SHEGLAM Set to Turn Sydney Into the Ultimate Beauty Premiere.

SHEGLAM is premiering in Australia! The SHEGLAM beauty premiere is coming to Sydney with a two-day public pop-up experience at Westfield Parramatta Centre Court this May.

Beauty lovers are invited to step inside the world of SHEGLAM on Saturday 30th and Sunday 31st May, celebrating the launch of SHEGLAM now available at Kmart stores across Australia.

Designed with a cinematic twist, the immersive pop-up blends bold beauty, trending products and interactive moments inspired by the internet-breaking looks dominating TikTok feeds worldwide. Visitors will have the opportunity to explore SHEGLAM’s hero products up close, discover the latest launches, capture content-worthy moments and experience the brand in real life.

Known globally for its trend-driven, high-performance beauty at accessible prices, SHEGLAM has quickly become one of the most talked-about beauty brands online, with products such as the Colour Bloom Liquid Blush and Sun Sculpt Liquid Contour gaining cult status across social media.

EVENT DETAILS 

What: Now Showing: SHEGLAM Australia Launch

Where: Westfield Parramatta Centre Court, Sydney

When: 29th-31st May, 2026

Entry is free and open to the public.

Event Venue

Westfield Parramatta, Church Street, Parramatta NSW, Australia, 159-175 Church St, Parramatta NSW 2150, Sydney, Australia

Concerts, fests, parties, meetups - all the happenings, one place.

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