SEO Collective - Brisbane SEO Meetup 20th November 2025

Brisbane SEO Collective, sponsored by Digital Surfer & loans.com.au, is back with another in-person SEO meetup—and this one’s set to be a standout. Expect the latest SEO industry news, a powerful keynote from Natalie Slater on all things website migrations, free food & drinks, and plenty of networking with fellow digital professionals.

Address: Level 4/400 Queen St, Brisbane City (Not Loans.com.au Google Maps location)(Lifts & Door will be unlocked till 6pm. After 6pm call the mobile on the glass door)

Running sheet:

5:30pm - 6:00pm Arrive, Food & Drinks

6:00pm - 6:30pm Introduce SEO Collective, Speakers & Latest in SEO News

6:30pm - 7:00pm Keynote Presentation

7:00pm - 7:15pm Q&A Session

7:15pm onwards Networking

R SVP and grab your free ticket!

Website Migrations: Protecting Traffic and Revenue Through Major Site Changes

This November, we're thrilled to host Natalie Slater, an internationally recognised SEO consultant with 17 years of experience delivering technical SEO, digital PR, and content marketing strategies for major global brands.

Natalie will be speaking at WTSFest Melbourne later this month, and we're fortunate to have her share her expertise with our community first.

Website migrations are high-stakes projects that can make or break your organic performance. Whether you're moving domains, changing platforms, restructuring your site architecture, or implementing a rebrand, the risks to traffic and revenue are substantial.

Even small oversights can lead to significant visibility loss that takes months to recover from.

In this practical, in-depth session, Natalie will cover:

• Common pitfalls that lead to traffic loss during migrations
• Clear processes and frameworks to protect visibility throughout the migration
• Pre-migration planning and risk assessment strategies
• Critical technical considerations and testing protocols
• Post-migration monitoring and recovery tactics
• Real-world examples of what goes wrong (and what goes right)

With her extensive hands-on experience leading migrations for major brands, Natalie brings the kind of practical, battle-tested knowledge that only comes from managing these complex projects in the real world.

Whether you're planning an upcoming migration, recovering from one, or just want to be prepared when the time comes, this session will equip you with the frameworks and checklists you need to minimise risk and protect your hard-earned organic visibility.

LinkedIn: linkedin.com/in/natalie-mott/

Drinks & Food - Digital Surfer:

Digital Surfer's mission is to partner with businesses to claim their digital space and to level up by advising on the latest digital marketing solutions that evolve with their business as they grow. We specialise in advising on the solutions that will help them evolve their business, and use those strategies to help them not just grow to the next level, but continue to level up to new heights. If a business is ready to scale, bring on more staff, open more locations, and take their $1+ million turnover to $2+ million (or more), then our search specialists are the right people to help them. We Advise, Evolve, and Grow with businesses, through professional websites, e-commerce, organic, and paid marketing solutions.

Venue - Loans.com.au

loans.com.au was one of Australia's first online lenders allowing people to get a home loan online. They not only provide great loans but also are active within the community supporting many amazing initiatives including this one!

Sally Mills - https://www.linkedin.com/in/sally--mills/

Yacine Khouzami - https://www.linkedin.com/in/yacinekhouzami/

Lauren Schwartz - https://www.linkedin.com/in/lauren-c-schwartz/

Bre Davis - https://www.linkedin.com/in/bredavis/

David Tait - https://www.linkedin.com/in/drtait/

Carter Douglas - https://www.linkedin.com/in/carterdouglas/

Nik Ranger - https://www.linkedin.com/in/nik-ranger-06086a27/

Peter Macinkovic - https://www.linkedin.com/in/inkovic/

Regan McGregor - https://www.linkedin.com/in/regan-mcgregor/

Dejan Mladenovski - https://www.linkedin.com/in/dejan-m/

Peter Mead - https://www.linkedin.com/in/petermeadseo/

Paula Glynn - https://www.linkedin.com/in/paula-glynn/

SEO Collective is an extension of the Melbourne SEO Meetup, which started when the Brisbane SEO group first met up at the Ship Inn, Brisbane Southbank, 7th Nov 2008.

The feedback we've had is that the Collective events have been a great way to meet others in the industry in a relaxed environment and share some tips and hints on what you might know that can help them become a better web marketer or developer. It's about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique you're thinking of using.

We encourage a mix of business owners, web developers, affiliate marketers, SEM and SEO professionals as we all have small tips that will help you perform better online and play smarter.

SEO Collective is just a relaxed and informal session on digital and web marketing, come along and meet others in your community no matter if you're a business owner, consultant, in-house or part of a larger agency.

Event Venue & Nearby Stays

Firstmac & Loans.com.au, Level 4, Brisbane City, Australia

Concerts, fests, parties, meetups - all the happenings, one place.

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