SEM Stories & More | Scotland's Dedicated Performance Marketing Event

SEM Stories & More 2025 - Scotland's Dedicated Performance Marketing Event!

After the incredible success of our previous event, we're making our SEM Stories & More the biggest and best yet. This is your chance to be part of what has become Scotland's premier SEM community gathering.

This event is designed exclusively for passionate SEM professionals looking to network, share insights, and celebrate everything we've built together in Scotland's SEM community.

With a focus on practical, no-nonsense value, this gathering is all about:

Real Case Studies: Hear from 10+ industry-leading speakers who will share actionable tests, learnings, and takeaways you can implement immediately.

Meaningful Networking: Build connections with like-minded senior PPC leaders in a relaxed, collaborative setting - all day long.

Fresh Ideas to Test: Leave equipped with actionable strategies and new approaches you can apply to your PPC accounts the very next day.

Our previous events brought together professionals from some incredible companies including dentsu, EssenceMediaCom, 8 Million Stories, Media Lab Group, Algebra, Monzo Bank, Tesco Bank, People's Postcode Lottery, Booked Up Media, Space & Time and many more.

For our next event, we're expecting even MORE companies and the biggest turnout yet. Scotland's Performance marketing professionals deserve a thriving community, and this event is our celebration of everything we've achieved together.

Some of the speaker on the day:

Teodor Yordanov - Host & Sr Paid Media Director @ SEM Stories

James Deeney – Content Strategist @ Lunio

Tina Aird – Growth Advertising SMB Lead, UK, NL & CEE @ Microsoft Advertising

Inderpaul Rai – Director, Paid Media @ WeDiscover | Performance Marketing & Technology Agency

Malcolm Figures – Paid Search Partner @ dentsu

Hemadri Negi – Head of Paid Media @ THG Myprotein

Chris Nightingale – Performance Marketing Specialist @ Can-Do Digital Marketing

Sophie Logan – PPC Specialist @ Beauhurst

Ayisha Yousef – CEO What Matters Media Ltd

What You Get Included On The Day:

• Full access to all speaker sessions & panel discussions
• Morning networking
• Full Day Access to fresh coffee from a private barista
• Catered BBQ lunch with vegan options, made in front of you
• Two complimentary drinks at the evening reception
• Unrivaled networking opportunities with industry peers
• Exclusive event merchandise

This is an all day event with the best industry speakers, plenty of food and drinks, and an after party for even more networking. We're pulling out all the stops to make this event unforgettable.

📍 Edinburgh, The Place Hotel 📅 29 October 2025🕐 08:30 - 19:00 (plus after party!)

This is your chance to be part of SEM Stories & More.

What would your Story be?

Save the date & come join us for our grand finale for this year!

Info: Grab a coffee and connect with fellow attendees.

Info: Each session: 15min talk + 5min Q&A + 10min break.

Info: BBQ & Food Provided. Vegan options available.

Info: Each session: 15min talk + 5min Q&A + 10min break.

Info: Industry experts discuss a hot topic.

Info: Free drinks provided by our Lead sponsor Lunio

Event Venue & Nearby Stays

The Place Hotel, 34-36 York Place, Edinburgh, United Kingdom