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New for 2026: Drift Skid Pad, Field Concours, Product giveaways, scavenger hunt, and more!What is the WCEC Season Opener?
Oh, just 133 acres of pure automotive heaven. 45,000 sq. ft. of indoor eye candy. A dedicated skid pad for drifting, ride alongs, and special activations from brands around the nation.
There's 1,300 asphalt stalls packed with cars, trucks, and motorcycles you actually want to see. 20+ vendors slinging the good stuff. And yeah, it’s officially backed by MartiniWorks. This event is the original Season Opener event and you don’t want to miss it.
Our goal? To bring together some of the best vehicles, friends, and brands the Midwest has to offer and we want to see you there.
The 12th Annual Season Opener event will combine a hand curated indoor showcase of vehicles, a new outdoor concours display, drifting activation, exclusive car debuts, Product giveaways, as well as an outdoor meet and greet that any automotive enthusiast can attend.
Bring a friend, family, puppy or camera as we anticipate the largest turnout EVER! Details on ALL ticket types are below!
VENDOR SIGN UP INFORMATION
Want to establish your club or small business in front of thousands of enthusiasts? Send us an email at [email protected] and get registered as an indoor/outdoor booth with costs starting at $225 per booth.
DRIVER SKID PAD APPLICATIONS & RIDE ALONGS
Looking to participate in our drift skid pad? We’re opening up applications to a limited number of drivers who can showcase experienced car control in a closed environment. Drivers will also have the opportunity for 18+ ride alongs where individuals will pay a small fee to experience a lap around the small track. Drivers willing to take spectators along for a lap will receive 50% of the fee to help pay for tire use & wear/tear.
This is a new initiative for us and we’re incredibly excited to be hosting it in collaboration with the event grounds. That said, driver applications must exhibit experience in drifting, closed courses, and be able to provide appropriate experience. Driver tickets begin at $100 with the potential opportunity to earn back $10 per ride along.
SHOWCASE VEHICLE REGISTRATION
On our site you will find the information for the various showcase registration and ticketing options. When applying to the indoor showcase (Premier) or the outdoor concours, please provide detailed information about your vehicle and its modifications.
Please also include a minimum of five (5) photos of your vehicle, either via links with your vehicle information or email them to [email protected] and include your order number. Not all vehicles which register will be accepted. A WCEC staff member will email you with an approval or denial within 5-10 business days.
Please remember, we encourage any and all types of enthusiasts to come out as either a showcase participant, or for fun. Whether you own muscle, exotic, or tuner, this event will incorporate all styles of the automotive scene here in Wisconsin.
Indoor Vehicle Showcase - Cost: $50 per Vehicle (Includes 2 Wristbands & entry to trophy classes)
Outdoor Concours - Cost: $40 per Vehicle (Includes 2 Wristbands)
New for 2026, we're launching an open-air concours set along the waterway at the Fairgrounds. This curated walkaround experience puts thoughtfully built cars in a natural setting, designed for slow laps, close details, and effortless photography. Expect golden light, reflections off the water, and space to actually take in each build. It’s relaxed, intentional, and built for people who appreciate cars as much as the moments around them. Entry into the outdoor concours includes your vehicle into its respective trophy class.
This space is pre-registration only and is reserved for you until 1:00PM. Vehicles which apply for this will be screened in a similar fashion to the indoor showcase per-registration and is not available for all applicants.
Meet & Greet - Cost: $10 per Person (Children Under 10 Are Free)
Looking to show off your build in progress or the beginning of something special? Bring it into the asphalt parking area and show it off! First come, first serve. Parking occurs as an in-order basis.
Meet & Greet acceptance determined by staff at the gate
Spectator - Cost: $10 per Person (Includes Parking Fee)
Trophy Categories:
Our (10) trophy classes are as follows:
Best European in Showcase (1st & 2nd)
Best Domestic in Showcase (1st & 2nd)
Best Tuner in Showcase (1st & 2nd)
MartiniWorks Best Build Story (1st)
Best in Show (1st)
Best Bike (1st)
Best Truck (1st)
Questions or comments? Please contact us at [email protected]
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Event Venue
Washington County Fairgrounds West Bend Wisconsin, Jackson, United States
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
