About this Event
Search Engine Optimisation (SEO) is widely regarded as an important and fundamental part of any digital marketer’s arsenal, yet it still remains very misunderstood by many who still follow SEO techniques from the 90’s and early 2000’s. Search Engine Optimisation has come a long way since then due to Google setting the standard and high bar for websites to aspire to. However, the techniques and SEO strategies that can be employed are relatively simple to achieve.
Our HRDF approved SEO training course and workshop demystifies the jargon associated with search engine optimisation, helping marketers, designers and developers create successful SEO campaigns that will compliment other online marketing activity as well as improve ranking in Googe search and other major search engines. Participants have attended from industries such as travel/tourism, F&B, education, creative agencies and financial/banks.
The day is packed full of useful strategies, case studies, recommended tools and the very latest research on best practice. It aims to empower attendees to run their own SEO campaigns or to better manage their SEO agency relationships
Previous attendees of this course include: Melia Hotels, Manulife Insurance, Kulim Malaysia, Alphamatic and many more. Learn more here.
Course Programme:
Overview of the search marketing landscape
How search engines work and rank relevant websites in search results
How social media is impacting on SEO
A review of the risks when running SEO campaigns
Examples of common SEO implementation issues
Setting and measuring SEO goals and objectives
Keyword research and planning: outsmarting your competitors
Keyword research tools and software
Using research tools to avoid the Google penalty
How the psychology of user search behaviour impacts on website design
Competitor benchmarking - techniques and tools
Understanding how search engines crawl websites
Creating and submitting webmaster sitemaps
Techniques to deal with duplicate or similar content
Dealing with migrating or relaunching websites
How to create metadata for search engines and social networks
Using Google tools to improve engagement and research keywords
Managing your web designers: case studies of poor web design
Using tools to run SEO audits
A lesson in link building science
Google PageRank and its influence on modern SEO
Google official advice on SEO and tips
Social Media and its effect on link building
Optimising your website architecture for link building
Using sitemaps and their benefit
Different structured approaches to running SEO campaigns
Reviewing, testing and refining search engine optimisation
Future SEO trends
Course Trainer:
Abdul Awwal Mahmmod (Birmingham, UK): Abdul Awwal, born and raised in the city of Birmingham, United Kingdom, graduated from the initial batch of seven students who formed part of the innovative Multimedia degree program in the first ever such course offered by any educational establishment in the UK. Teesside University, based in the north of England in the city of Middlesbrough, was known as an innovative and genre-creating institute, producing experts in the fields of computing and technology.
Working closely with a variety of companies and organisations, covering such diverse areas as travel, retail, telecommunications, charities and media, Abdul Awwal has built up an impressive knowledge base, placing him in a position where he can effectively expound the benefits and usage of the vast tools available to small and medium businesses, especiall social media marketing, search engine optimisation (SEO) and creative web design.
For complete details, course brochure or to pre-register, please visit our website at this link. For details on making payment, please contact us at 010 425 0886 or by email at [email protected].
Event Venue & Nearby Stays
Petaling Jaya, Malaysia
MYR 1250.00
