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We combine literature on rhetoric and socially situated sensemaking to illuminate the challenges that emerge when chief executive officers (CEOs) try to influence infomediaries by using metaphorical communication—figurative linguistic expressions that convey thoughts and feelings by describing one domain, A, through another domain, B. Specifically, we theorize that because different infomediaries are situated in different thought worlds, CEOs’ use of metaphorical communication has contradictory effects on journalists’ and securities analysts’ evaluations: while it triggers more favorable statements from journalists, it prompts more unfavorable assessments from analysts. Moreover, we integrate findings from cognitive psychology to argue that these contradictory effects increase the more a firm’s performance falls behind market expectations. Our hypotheses find support in an extensive analysis of 937 quarterly earnings calls in the U.S. pharmaceutical, hardware, and software industries, and of journal📍 Venue: Moroccan Lounge
🏠 Address: 901 E 1st St
🗺️ Extended Address: Los Angeles, CA 90012
🌆 City: Los Angeles
📍 Location: 34.0487, -118.234Error occurred: DateTime::__construct(): Failed to parse time string (Moroccan Lounge) at position 0 (M): The timezone could not be found in the database
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Moroccan Lounge, 901 E 1st St, Los Angeles, CA 90012, US, United States
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