About this Event
In this workshop we will discuss:
🧠 What RPR (Realtor Property Resource) Does
RPR is a comprehensive real estate data and analytics platform available as a benefit to members of the National Association of REALTORS® (NAR). It compiles vast U.S. property datasets — including public records, MLS data, zoning, permits, mortgage/liens, schools, and market trends — into one searchable system to support client conversations and business decisions.
📊 Key Benefits of RPR
✅ 1. Rich Property & Market Data
RPR provides deep insights on over 147 million properties, combining public records with MLS data to give agents a more complete picture of a home’s history and current context.
✅ 2. Custom Reports for Clients
Agents can generate branded, customizable reports to share with buyers and sellers — from property details to local market stats — helping establish expertise and credibility.
✅ 3. Comprehensive CMA Tools
RPR’s comparative market analysis (CMA) tools help agents determine pricing strategy by comparing similar properties and local market trends.
✅ 4. Marketing & Lead Generation Support
Using RPR data on market trends allows agents to create content (e.g., trend reports) that nurture leads and improve online presence.
✅ 5. All-in-One Real Estate Workflow
With features like mapping, valuation tools, trend analytics, and transactional data, RPR serves as a “one-stop shop” for research and client conversations.
🤖 Benefits of AI in RPR & Real Estate Workflows
AI delivers a new layer of capability on top of RPR’s data and reporting tools — transforming how fast, accurately, and creatively agents can operate.
🚀 1. Speed & Efficiency
AI can generate property summaries, CMAs, and market trend scripts instantly, saving you hours of manual research and writing.
💡 2. Better Client Communication
AI-generated summaries and insights help agents speak clearly and confidently to clients with tailored language for buyers, sellers, or investors — useful in presentations and chats.
📈 3. AI-Powered CMAs
RPR’s AI CMA tool speeds up pricing discussions by suggesting and scoring comparable properties with reasoning behind its logic, boosting confidence in pricing strategy conversations.
✍️ 4. Automated Content Creation
Tools like AI ScriptWriter turn complex market data into ready-to-use blog posts, videos, emails, social media posts, and presentations — dramatically lowering the barrier to professional, consistent marketing.
📲 5. On-the-Go Insights
Mobile AI features let agents pull AI-generated insights directly within apps during showings or while preparing for meetings — helping you look prepared and professional anywhere.
🧠 6. Competitive Advantage
AI integration helps you respond faster than competitors who don’t use AI, giving you better visibility in search, insight sharing, and client responsiveness.
🔄 How AI & RPR Integration Works Together
RPR’s value is rooted in trusted, deep property and market data, and AI enhances this by automating the use of that data in:
FeatureRPR AloneRPR + AIProperty research✔️ Comprehensive data✔️ Faster summaries & insightsCMA preparation✔️ Manual CMA tools✔️ AI-assisted CMA with scoringMarketing content✔️ Trend reports✔️ Automated scripts & social contentClient presentations✔️ Custom reports✔️ AI-tailored narrativesOn-site prep✔️ Data access✔️ Instant AI property insights
🧩 Bottom Line
RPR gives you the data and tools to succeed. AI integration makes that data actionable faster, with less effort and more polish.
Instead of spending hours pulling comps, writing reports, or crafting marketing posts, AI lets you focus on advising clients, closing deals, and building relationships — while the tool handles repetitive, data-driven work.
If you’d like, I can also outline practical use-case examples (e.g., how an agent might use these tools in a listing presentation or during a buyer consultation). Just let me know!
Event Venue & Nearby Stays
Capital Title of Texas – City View, 10999 Interstate 10, San Antonio, United States
USD 0.00
