Rooted and Rising: Women Leading in Sports Business

Rooted and Rising: Women Leading in Sports Business is a Bay Area gathering designed to spotlight the pivotal roles women play in the sports industry's business side.

This inaugural event, presented by Oakland Roots and Oakland Soul, aims to empower, educate, and connect women who are making significant impacts in the sports industry as executives, journalists, and more.

Through panel discussions and networking opportunities, attendees will learn about leadership, marketing, media, and technology. Women who are new to the field, or looking to break in, will have the chance to meet and hear from industry experts. Panels, networking, and lunch included.
The event will be held in the Lisser Hall and Graduate School of Business (GSB) at Northeastern University’s Oakland Campus. A welcome and opening remarks will be shared by Oakland Roots and Soul President Lindsay Barenz.

MODERATORS INCLUDE:

• Angelina Narvaez - Radio Host Wild 94.9 and Official Stadium Voice Oakland Soul
• Kate Karniouchina - Director D'Amore-McKim School of Business
• Lara Potter - Chief Revenue Officer - Oakland Roots & Soul

PANELISTS INCLUDE:

• Jessica Smith - President - GS Valkyries
• Rachel Heit - Chief Marketing Officer - SF Giants
• Hannah Gordon - Freelance Advisor - Formerly Chief Legal Officer - SF 49ers
• D'Lonra Ellis - Vice President - Athletics
• Neda Tabatabaie - Senior VP Business Analytics & Tech - SJ Sharks
• Maritza Davis - VP of Experiences and Social Responsibility - Sacramento Kings
• Ay'Anna Moody - Senior Director, Social Impact - Warriors Foundation
• Gabby Turner - VP Marketing and Partnerships - Bay Area Host Committee
• Zena Keita - On-Air Talent - NBC Sports Bay Area
• Marissa Ingemi - Sports Reporter - SF Chronicle
• Kristin Rogers - Director of Brand, Retail, Media and Ad - Plug and Play
• Akilah Cadet - Founder/CEO Change Cadet and Co-Owner Oakland Roots/Soul
• Pam Baker - Founder - Women's Coaching Alliance
• Joanne da Luz - Co-Founder/Board Member My Yute Soccer
• Jill Schweitzer - Head of Product - PFF FC

MORE TO BE ANNOUNCED

ORGANIZING COMMITTEE:

• Nelda Kerr - Director of Community Engagement - Oakland Roots & Soul
• Andrea Lepore - VP Brand Partnerships - Oakland Roots & Soul
• Nikki Lowy - Director of Community & City Outreach - Northeastern University
• Magda Cooney - Director Center for Transformative Action - Northeastern University
• Carrie Maultsby-Lute - Head of Partnerships - Northeastern University

SCHEDULE:

11:00am-11:30am Check in
11:30 am Welcome
12:00pm Women in Leadership Panel
1:00pm Light Lunch and Networking Sponsored by WISE

1:45 Breakout Session 1
Data & Tech
Media & Marketing
3:00 Breakout Session 2
Brand Partnerships
Community & Purpose

Event Venue & Nearby Stays

Northeastern University in Oakland, 5000 MacArthur Boulevard, Oakland, United States