About this Event
To say that many business leaders are frustrated with poor performance in marketing and sales is an understatement: they are confounded by chronic failure, poor conversion rates, mounting costs, reams of seemingly meaningless data, and broken promises— and all without a path to measurable ROI.
Each and every one of these issues can be solved easily, however, by facing that frustration head-on and embracing a new understanding of marketing. In this workshop, we break down the reasons marketing fails and demonstrate how to create a profitable future by challenging preconceived notions and embracing new perspectives.
Key learnings include:
- How to develop a budget that directly aligns your spend with the results you want
- How to break down walls between sales and marketing
- Developing healthy, functional relationships with marketing employees and vendors with HIGHER expectations and MORE accountability
- How to connect with your marketplace
- How to effectively “make your case” to your target audience and increase chances of success
- How to plan and align tactics with revenue goals
- How to set, prioritize and communicate marketing goals
About the presenter:
Erik Wolf is the founder/CEO of the award-winning marketing agency Estound (established 2006), and a Professor of Marketing at Metro State University in Denver. Along with his team, Erik has helped executives plan and execute strategies to connect with their markets, grow revenue, create lasting and predictable ROI, and facilitate lucrative exits. More than anything though, Erik and estound excel at helping business leaders find breakthroughs and new success where sales and marketing have become stagnant and revenue has plateaued. Erik has written 3 books and spoken at SXSW, Ignite Denver, the Colorado Nonprofit Association, and Digital Atlanta among others.
Event Venue & Nearby Stays
Venture X Denver North, 2590 Welton Street, Denver, United States
USD 0.00
