About this Event
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview
Social Media to Sales is designed to help boutique retailers and service providers transform their online presence into tangible revenue and bookings. This practical course focuses on turning engagement into conversions, mastering sales funnels for consumer retail, and applying digital marketing strategies that align with your brand. Through actionable frameworks, you will learn how to connect with your audience, build trust, and drive measurable results from your social channels.
Learning Objectives
By the end of this course, you will:
- Identify the right platforms to market your boutique or service brand
- Build engaging content that drives brand trust and loyalty
- Apply strategies to convert followers into paying customers
- Use paid and organic tools to maximize sales opportunities
- Measure success with analytics and make informed decisions
- Apply social commerce features to boost bookings and purchases
- Create long-term growth strategies for sustainable results
Target Audience
Boutique retailers and service providers in consumer retail.
Why It’s the Right Fit for You:
This course is the right choice if you want to move beyond likes and followers and generate real sales from your social media presence. Our trainers specialize in helping small to medium boutique brands and service providers make the most of their marketing investments. You will benefit from hands-on training, case studies, and exercises that mirror real-world challenges. Unlike generic courses, this program is tailored to your specific industry needs, ensuring that your learning is highly relevant. By the end of the day, you will leave with practical tools you can immediately apply to grow your retail or service business.
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Smart Savings for Groups
Register in groups: 3 + participants save 10% each, while 10+ participants save 15% each.
Do you want to train your entire team in one go?
We offer in-house training programs tailored to your team’s unique needs. Whether your focus is on content creation, sales conversion, or customer engagement, our expert trainers will customize the modules for your business. With role plays, case studies, and interactive exercises, your team can learn while working on real challenges. This personalized approach ensures your social media strategies align perfectly with your business goals.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Understanding the Social Media Landscape
Info: • Current trends in retail and service-based social media
• Identifying platforms best suited for your brand
• Common mistakes retailers make online
• Activity
Module 2: Building a Strong Social Brand Identity
Info: • Crafting engaging visual and written content
• Defining a clear brand voice and personality
• Using storytelling to connect with audiences
• Case Study
Module 3: Engagement Strategies that Drive Loyalty
Info: • Creating interactive campaigns for higher reach
• Managing comments, reviews, and direct messages
• Leveraging user-generated content
• Activity
Module 4: Turning Engagement into Sales
Info: • Understanding conversion funnels for retail and services
• Building call-to-action strategies that work
• Using landing pages to capture leads effectively
• Role Play
Module 5: Paid Advertising for Consumer Retail
Info: • Targeted ads for boutique retailers and service providers
• Budgeting and monitoring ad spend
• Analyzing ad performance for ROI
• Case Study
Module 6: Social Commerce Tools & Features
Info: • Instagram Shops, Facebook Marketplace, and TikTok Shop
• Integrating booking and purchase features into social channels
• Best practices for smooth customer journeys
• Activity
Module 7: Analytics & Measuring Success
Info: • Tracking KPIs for sales and engagement
• Using platform insights to adjust strategy
• Reporting results to improve growth
• Case Study
Module 8: Scaling & Long-Term Growth
Info: • Building repeat customers with loyalty programs
• Expanding to new platforms and markets
• Continuous improvement through testing and innovation
• Role Play
Event Venue & Nearby Stays
Regus BC, Langley, Canada
CAD 569.51 to CAD 673.01
