About this Event
Engaging with the Media: Bridging the gap between the lab and the front page
Get ready for an exciting in-person event by visiting guest speaker Tom Sheldon from the Science Media Centre.
Tom will give a fascinating insight into how researchers and journalists can work together better to bridge the gap between complex science and accurate news reporting.
The Science Media Centre (SMC) is an independent charity that exists to prevent misinformation about science in the media, particularly in controversial stories.
The SMC tries to ensure that science in the news is reported accurately and responsibly, particularly when a story has the potential for controversy. They provide journalists with quotes from genuine experts to inform their stories every day, and actively encourage scientists to speak out when stories break. They also run regular press briefings, which allow scientists and engineers to set the news agenda on important subjects of public interest. Although independent, the SMC is unashamedly pro-science and has no public ‘brand’ to promote. This gives them the freedom to concentrate on what is important: keeping sound, evidence-based science at the top of the news agenda.
Event details
Where: Arts Tower, Lecture Theatre 01
When: 1pm-2.30pm, Wednesday 6 May 2026
The event is free of charge and will be of interest to early career researchers and those who have not previously engaged with national media.
Event Venue & Nearby Stays
Arts Tower, Western Bank, Sheffield, United Kingdom
GBP 0.00
