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Learn how to choose the right global markets and build a practical, knowledge-driven strategy for confident and sustainable international growth.Expanding into global markets can unlock major growth opportunities — but success depends on choosing the right markets and building a strategy grounded in real knowledge.
This workshop gives businesses a practical framework for assessing international potential and planning their next steps with confidence. Participants explore how to evaluate markets using SWOT and PESTLE analysis, understand the importance of market knowledge, and identify the growth strategies best suited to their ambitions.
The session also covers key routes to market, including the role of in market partners, and how to assess which approach aligns with your resources and goals. By the end, attendees will begin shaping a clear, actionable export plan that supports sustainable international expansion.
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Event Venue
The Russell Institute, 30 Causeyside Street, PA1 1UN Paisley, 30 Causeyside Street, Paisley, PA1 1UN, United Kingdom
Tickets
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