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Great marketing can help you achieve your goals, get noticed and make sure your message reaches the right people - whether it’s the community, funders, donors, volunteers or potential members. But where to start? This course is designed to guide non-profit organisations and community groups towards creating a strong brand foundation and effective marketing strategy to help you connect with your audience, stand out from the crowd and spread your message cost-effectively. Over two hours, you will gain the tools to craft your own brand strategy and marketing calendar. This will include:
*Defining your strategic foundation, including exploring your purpose, positioning, unique-selling propositions and personality
*Content pillars - the key messages you want to get across
*Channel strategy, with platform recommendations, from your website to paid marketing
*Marketing calendar template
*Guide to communicating impact
We encourage participants to bring their laptop or pen and paper to add notes relevant to their organisation throughout the workshop. Places are limited and registration is essential.
If cost is a barrier please come and have a chat with us at [email protected].
This workshop is facilitated by Brand+Butter
Brand+Butter is a creative agency based in Wānaka, collaborating with impact-led businesses around the world. We believe the secret to effective marketing is purpose and creativity. Starting with a strategic foundation, we build unique brands and content plans that connect with humans, stand out from the crowd, and respect people and planet.
Introducing, Zoe Hawkins our facilitator
Zoe Hawkins is the founder of Brand+Butter. A creative director, writer and marketing strategist, she works with businesses around the world to build impact-led, purpose-driven brands that use their platform, power and marketing dollar for good.
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Event Venue & Nearby Stays
94 Barry Avenue, Cromwell 9310, New Zealand, 94 Barry Ave, Cromwell 9310, New Zealand,Cromwell, New Zealand, Alexandra
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