About this Event
This in person, hands on course will teach you how to successfully grow your visibility and revenue via sales / marketing / advertising and business development strategies online, in print, in person and on land.
*One ticket gives you access to all 6 weeks of coursework.*
In this 6 week course, you will:
- Cast a vision for your business
- Define your target market
- Carve out and drill down on your unique niche
- Learn about and evaluate the appropriate channels to leverage your brand in the marketplace
- Hear from industry experts how to effectively execute and evaluate these tactics
- Learn how to build lasting relationships through networking
- Learn sales strategies that will increase your close rate
- Be inspired
- Make powerful connections
- Eat well and have fun!
*Spaces are limited - do not wait to register!*
Module 1: Casting a Vision and Building Blocks of Your Brand Strategy (October 9, 2024)
In this module, we will discuss vision casting, goal setting and the mindset of success.
This module will also provide a roadmap for the strategic marketing plan including:
- The Basics - Branding
- Name
- Logo
- Tagline
- Defining Your Target Market
- Your Unique Selling Proposition
- Business Cards (vs QR codes)
- Voicemail
- Domain
- Email Address
- Push strategy vs. Pull strategy
We will enjoy Bundtinis from Nothing Bundt Cakes Fairlawn.
Module 2: Leveraging Your Brand Online (October 16, 2024)
In this module, we will discuss social media strategy and implementation including:
- Online Brand Management
- Social Media Engagement
- Community Building
- Linked In
- YouTube
- Meta Analytics
- Influencer Marketing
- Going "viral"
We will also discuss websites. We will hear from industry expert, Josh Yager, of DevQ regarding best practices in web design and development.
He will cover the following topics:
- Hosting
- Basics of website design / development
- Best practices
- Making it Mobile and Tablet Friendly
- Google Analytics
- Google Alerts
- What to ask your web designer / development company when beginning a new website or redesign project
- What is website maintenance and why is it important?
Refreshments will be provided.
Module 3: Growing your Brand through SEO Strategies and Podcasting (October 23, 2024)
In this module, we will hear from industry expert, Jana Kramer of US SEO Services who will explain the ins and outs of Search Engine Optimization.
- How does it work and why is it important?
- The importance of relevant and original content (not AI), keywords and linking
Secondly in this module, we will hear from industry expert, Josh Troche of PedalStomper Productions who will share what it takes to produce a podcast.
- How to get started
- When to record / post
- Content is king
- Ins and outs of editing
- How to scale your podcast and grow your brand / followers
This week's module will be catered by Connie Perney, of Scout & Cellar
Module 4: Successful Sales Strategies (October 30, 2024)
In this module, we will dive deep into the world of sales (relationship and trust building) and we will discuss the following topics:
- In person networking (5 tips for successful networking)
- Sandler Training tips:
- How to make cold leads warm
- Getting permission to follow up
- Asking for the order
- How to close the sale
- The importance of e xcellent customer service
We will be joined by Bob Sullivan of InfoGrowan expert in Customer Relatinoship Management Software.
He will discuss the importance of using a CRM for salespeople and how to choose the right platform for you and your business.
This week's class will be catered by Crafty Steere, keeper of the West Point Market recipes.
Module 5: Video Marketing and Digital Advertising (November 6, 2024)
In this module, we will discuss marketing your business online via blogging, video marketing and digital advertising.
We will hear from industry expert, Bill Baraona of Flex Media, on how to leverage video in your marketing strategies.
We will also hear from industry expert, Todd Mobley, of Avalanche Advertising
- Digital Advertising
- Pay Per Click Advertising
- Meta Ads
- Google Business Profile / Reputation Management
Module 6: Marketing Your Business In Print / Let's Celebrate! (November 13, 2024)
In this module, we will discuss how to market yourself in print, and we will cover the following topics:
- Promotional Materials / Apparel
- Collateral Materials
- Email Marketing
- Direct Mail
- Thank you Notes
- Surveys
- Applying for awards
- Tradeshows
The class will culminate in a celebration complete with certificates of completion, headshots and champagne.
Headshots are included in the price of the class and will be provided by Vicki Lantz of Vicki Lantz Photography
Refreshments will be provided by Kim Leeser of Graze Craze Stow.
Event Venue & Nearby Stays
Stewart's Caring Place: Thomas And Lisa Mandel Cancer Wellness Center, 3501 Ridge Park Drive, Fairlawn, United States
USD 1299.00
