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For a eighth consecutive year, Bierock is hosting a Puppy Bowl Watch Party benefiting the Dane County Humane Society on Sunday February 8th, 2026.Starting at Noon with the “Tail-gate” pregame show through the remainder of the evening, Bierock will donate 10% of its sales to the DCHS.
The 22nd annual Puppy Bowl on Animal Planet will be shown on Bierock’s big projection screen TV.
The pre-game show lasts from Noon to 1:00 p.m. with the Puppy Bowl proper taking place from 1:00 to 4:00 p.m.
SUPER SUNDAY
Yes, Bierock will still be showing the Super Bowl on the same date. The programs won’t overlap.
Just don’t expect us to show any of the football pregame fluff. Instead, we’ll be showing fluff of another sort.
That’s where Bierock sets itself apart. You could go to any sports bar in America to watch the Super Bowl. Where else could you go to watch the Puppy Bowl but at Bierock?
When kickoff is about to approach around 5:30 p.m., we’ll turn the television to the Super Bowl and watch the NFL crown a new champion.
So come for the Puppy Bowl, stay to watch the Super Bowl, or just do one or the other. It doesn’t matter whether you’re into dogs, sports or both.
FOOD & DRINK SPECIALS
Bierock will have food and drink specials for customers on the day of the event.
As for drinks, we’ll feature Tito’s, which has the tagline “Vodka for Dog People.”
The cocktail list for the day will fittingly include the Greyhound and Salty Dog.
And don’t forget the jello shots!
MADISON HUMANE SOCIETY FUNDRAISER
So come on out to one of Bierock’s popular fundraisers. Other benefits have included Children’s Miracle Network Hospitals, NORML, Goodman Center, Community Action Coalition, Santas Without Chimneys and Dane Buy Local among others.
This Madison Humane Society fundraiser is a big one. Over the years, multiple television stations came out to cover the event: NBC 15, Fox 47 and WKOW.
Unfortunately customers cannot bring their four-legged friends to the event due to health code regulations.
Bierock is located at 2911 N. Sherman Ave., part of the Northside TownCenter and across the street from Warner Park.
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Event Venue & Nearby Stays
Bierock (2911 N. Sherman Ave., Madison, WI), United States
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