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Detailed Outline of ActivitiesThis event is a peaceful, organized, large-scale public demonstration to raise awareness of the significant impact that cuts to provincial veterinary services will have on farmers, livestock welfare, public health, and food security across New Brunswick.
The purpose of the event is to respectfully call on the provincial government to reconsider and reverse the reduction of provincial veterinarian services, which are critical for disease prevention, emergency livestock care, and the sustainability of the agricultural sector.
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Planned Activities:
• Set-Up (9:00 AM – 11:00 AM):
• Volunteer coordination team arrives to organize gathering areas
• Designated spaces identified for speakers, media, and participants
• Distribution of signage and informational materials
• Main Event (11:00 AM – 5:00 PM):
• Opening remarks by organizer
• Scheduled speakers including:
• Local farmers sharing personal and economic impacts
• Agricultural industry representatives
• Rural community advocates
• Food security supporters
• Peaceful assembly with signs and coordinated messaging
• Media engagement period with designated spokespersons
• Wrap-Up (5:00 PM):
• Closing remarks
• Organized and orderly dispersal of attendees
• Volunteer-led cleanup of the area
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Media Strategy:
• Advance outreach to local media outlets (television, radio, and print) including:
• CBC New Brunswick
• CTV Atlantic
• Local radio stations and agricultural publications
• Designation of 1–2 official media spokespersons to ensure clear and consistent messaging
• Creation of a social media campaign leading up to the event to encourage attendance and awareness
• Live social media coverage during the event (photos, short videos, and updates)
• Clear messaging focused on:
• Supporting farmers
• Protecting animal health
• Ensuring food safety for New Brunswick residents
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Logistics:
• Use of a small portable PA system (battery-powered) for speeches
• No permanent structures or stages will be erected
• No electrical power required (unless requested separately)
• Attendees will remain within designated Legislative Assembly grounds
• Pathways, entrances, and roadways will remain unobstructed at all times
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Safety & Compliance:
• Volunteer marshals (12–16 individuals) will assist with crowd guidance and safety
• Clear expectations will be communicated to all participants regarding peaceful and lawful conduct
• No disruptive, aggressive, or unsafe behavior will be tolerated
• Coordination with Legislative Assembly staff and security as required
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Event Venue
Legislative Assembly of New Brunswick, 706 Queen Street,Fredericton, New Brunswick, Canada
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