About this Event
Join us in welcoming composer, musician, technologist and producer Andrew Melchior to The University of Manchester and hear his compelling case for the fight for creative authorship.
During this public lecture Andrew Melchior, CTO of Massive Attack and founder of Genotone Ltd, invites you to examine how the rise of generative AI exposed a foundational crisis in how we attribute, protect, and reward human creativity. Trained on vast corpora of copyrighted work — often without consent, credit, or compensation — large-scale AI systems are now producing outputs that compete directly with the artists whose labour made them possible. The legal frameworks designed to protect creators are struggling to keep pace, and the political stakes could not be higher.
In his talk, Andrew Melchior draws on his experience advising UK government technical working groups on AI and copyright, and his work building Genotone; an open provenance protocol designed to establish verifiable authorship at the point of creation. He argues that the challenge is not simply legal but infrastructural: without a reliable way to distinguish human-made work from AI-generated content, and to trace the lineage of creative material through complex supply chains, no rights regime can be effectively enforced.
Weaving together perspectives from music, policy, and technology, the talk will sit at the intersection of AI, copyright, and artist provenance infrastructure and examine what meaningful protection for artists might look like in practice.
After the lecture Andrew will be in conversation, followed by the opportunity for the audience to ask their questions.
Agenda
6pm: Reception with drinks and canapes
6.30pm: Welcome from Creative Manchester
6.35pm: Lecture by Andrew Melchior: Proof of Human: AI, Copyright, and the Fight for Creative Authorship
7.05pm: Discussion and audience Q&A
7.25pm: Closing words
About Andrew Melchior
is a British-German creative technologist with over 25 years at the intersection of music, technology, and art. As CTO of Massive Attack and founder of Genotone Ltd, he has spent his career building the infrastructure that connects creative practice to emerging technology, from pioneering work on one of the world's first artist websites with David Bowie in 1999 to encoding Massive Attack's Mezzanine into synthetic DNA with ETH Zürich.
Andrew advises the UK government's DCMS/DSIT Technical Working Groups on AI and copyright, representing coalitions of over 30,000 artists through the Music Managers Forum, Featured Artists Coalition, and AFEM. He is a leading voice on artist provenance, AI transparency, and the future of creative rights in the age of generative AI.
His creative practice spans sound art, film, and installation. Current projects include The Logos — a collaboration with MIT astrophysicist Kiyoshi Masui and philosopher Timothy Morton that sonifies Fast Radio Bursts, installed at Oulu Cathedral for European Capital of Culture 2026 and The Gate, a biographical screenplay about Orson Welles developed with director Kevin Godley using ethically trained and authorised AI.
Accessibility
We want to make the event a positive experience for all participants. If you have particular access needs or dietary requirements, please let us know in advance by providing details when registering for your ticket or by emailing us at [email protected].
About Creative Manchester
Creative Manchester is an interdisciplinary platform based at The University of Manchester. The platform champions research in creativity and creative practice, bringing together research communities with external stakeholders to explore new research areas and address strategic opportunities. Please visit the website for more information: Creative Manchester.
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Event Venue & Nearby Stays
Renold Building (SISTER), 81 Sackville Street, Manchester, United Kingdom
GBP 0.00
