Name: Profit is a theory, cash is a fact – why growing businesses still fail
Start: 2026-04-15T11:00:00+01:00
End: 2026-04-15T12:30:00+01:00
Location: Ulster Bank Entrepreneur Hub

$Profit is a theory, cash is a fact \u2013 why growing businesses still fail$

Growth should be exciting — not stressful. Yet many small businesses experience cash pressure just as sales take off.
About this Event

📝 Description:

In this session, EFM will show why profitability alone doesn’t protect a business, how growth can quietly drain cash, and how owners can use simple forecasting and financial planning to avoid nasty surprises and make confident decisions.

This session will be followed by a few 1:1 sessions with the experts from EFM. If you would like to be considered for a 1:1, please email [email protected]

Overview of EFM

EFM is a network of fractional finance professionals based throughout the UK and Ireland. They believe every business deserves the right financial guidance without the burden of a full-time salary. They work alongside business owners as a trusted partner, providing flexible, fractional financial management services tailored to individual business needs.

From day-to-day essentials through to board-level insight and long-term planning, they provide the reassurance and expertise that helps leaders make better decisions with clarity and confidence.

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** Disclaimer **

All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the presentation. Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a recommendation by Royal Bank of Scotland, NatWest, Ulster Bank, or any third party. You should seek independent advice in respect of issues that are of concern to you. To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to the accuracy or completeness of the information contained in this presentation and do not accept any obligation to update or correct any information contained herein. During the event photographs may be taken on behalf of the host with a view to posting on social media to promote services offered to customers. If you do not wish to be included in the photographs please notify us. For the avoidance of doubt Royal Bank of Scotland/NatWest Bank/Ulster Bank does not produce the materials for all presentations. This disclaimer applies equally to any materials or presentations produced by a third party. By registering for this event you agree that you have read and expressly agree to the use of your personal data submitted as part of your event registration by Eventbrite in accordance with their: • Terms of Service:(https://www.eventbrite.co.uk/help/en-gb/articles/251210/eventbrite-terms-of-service/), • Data Processing Addendum for Organisers (https://www.eventbrite.co.uk/help/en-gb/articles/429030/data-processing-addendum-for-organizers/); and • Privacy Policy (https://www.eventbrite.co.uk/help/en-gb/articles/460838/eventbrite-privacy-policy/), which Eventbrite may update from time to time.