Pricing on Purpose

Quick question. Your shoes, your car, your skincare, your home, did you buy the cheapest option available?

Almost nobody does.

Your clients are no different. They are not looking for the cheapest facial, the cheapest wax, or the cheapest treatment plan. They are looking for the one that makes them feel extraordinary. The one they trust completely.

So why are so many salon and clinic owners still pricing as if cheap is the only way to compete?

This session is about changing that.

Pricing on Purpose is a 90-minute breakfast keynote for salon and aesthetics clinic owners who want to understand exactly why their pricing may be working against them and what to do about it immediately.

In this session you will discover why your costs have nothing to do with what clients are willing to pay, how the same treatment can be worth £38 or £740 depending entirely on how it is presented, how to raise your prices without losing the clients that matter, and five specific strategies you can apply to your business this week.

No theory. No generic business advice. Just clear, practical thinking built specifically for health and beauty businesses.

Received a key in the post? Bring it with you. You'll understand why about 20 minutes in.

Marelize Bott known as The Profit Queen is the founder of Add-Worth Accountancy and creator of The Profit Model, a methodology that helps salon and aesthetics clinic owners find the gap between what their business is producing and what their life actually needs, and close it.

She ran a practice with 350 clients at the wrong price. Busy, stretched, and not where she wanted to be. So she made a deliberate decision to start again, building something smaller, sharper, and properly priced. Capped at 30 businesses. That decision is the reason everything she brings into The Profit Room is real, tested, and honest.

Marelize believes most business owners are working harder than they should for less than they deserve and that the answer is rarely more effort. It is a better model.

Fix the Model. Fund the Life.

Event Venue & Nearby Stays

Banbury Whately Hall Hotel, 17 - 19 Banbury Cross, Banbury, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

Get App