About this Event
Most press releases and pitches are ignored almost immediately – and I know this from personal experience.
After all, I used to be the editor that people would pitch to. After working as a magazine editor for five years, I spent 10 years at The Sydney Morning Herald where I edited almost every section, covering travel, lifestyle, health, science, IT and entertainment.
In other words, I’ve seen it all and know what works – and what doesn’t.
After completing this course, you’ll have the skills and knowledge to easily and quickly write a great press release without needing to use a template or AI (both of which will harm, rather than help, your chances of success – after all, editors look at countless press releases a week, and can immediately spot a templated or AI-created release).
This lively and enjoyable course will show you how to get across your message – and to stand out from the hundreds of other pitches that editors see daily. It covers:
- the different kinds of stories editors look for
- choosing the right angle for your release – and how to connect your key message to that
- crafting an intro for your press release that will grab an editor’s attention
- what to put in – and leave out – of a media release
- how to structure, write and format a press release
- the common mistakes most people make when pitching – and how to avoid them
- writing compelling email subject lines and headlines
- how – and when – to follow up an email
- what images, contact details and other key information editors need
- calling editors and journalists.
The course is highly practical and filled with plenty of exercises. You'll be able to ask questions and, if you’d like, we can even workshop one of your own press releases or pitches.
This workshop is ideal for those in:
- public relations (PR)
- small business
- marketing and communications.
In other words, if you need to pitch a story to the media, this course is for you.
It’s also suitable for all skill levels, whether you’re new to pitching or would like a refresher – after all, even highly experienced PR professionals get a lot out of this, as it offers some fresh approaches to making pitches more effective.
“The course was very insightful. I found myself restructuring my pitches and releases today. Thank you." – Bella Temelkovski, Sweaty Betty PR
"Loved the honesty and transparency – refreshing for someone to tell us how it is. Definitely trust your knowledge and insight given your journalism background!"– Jayda Galvin, FleishmanHillard PR
"Great workshop! It was very helpful to get an insight into how editors and journos respond to pitches." – Mond Liu, The Atticism
I'm more than happy to answer any questions you may have. My contact details are:
Mobile: 0433 387 505
Email: [email protected]
Event Venue
Online
AUD 240.00