PPC101: The AI-Driven B2B Lead Gen Masterclass

Are you facing these problems?

• Generating leads that never convert into sales
• High spend with low return

• Poor lead quality

• Rising CPCs

• Campaigns relying too heavily on automation without strategy

• Marketing and sales misalignment

• Not knowing where budget is being wasted

Then this masterclass is designed for you, it willaim to train

• In-house B2B marketers responsible for lead generation.
• Marketing Managers looking to improve paid media performance.
• Business owners investing in paid channels for growth.
• Teams struggling with poor lead quality or inefficient spend.

You will be hosted by our leadership team at Novi Digital who have over 25 years in the industry managing SMB's to larger corporations to deliver a robust sales pipeline. The session will be led by;

• Aaron Crewe | Managing Director
• Tom Coad | Head of PPC

The plan for the day is;

• 09:00 – 09:30: Arrival, networking, and technical setup.
• 09:30 – 10:15: Phase 1: Discovery – Identifying inefficiencies, pipeline leakage, and aligning on commercial KPIs (e.g., tCPA and ROAS).
• 10:15 – 11:15: Phase 2: Technical Deep-Dive – Live account walkthroughs and introducing AI-led optimisation approaches within your live accounts.
• 11:15 – 12:00: Phase 3: Practical Application – Hands-on implementation and conversion tracking setup.
• 12:00 – 12:30: Phase 4: Wrap-up & Growth – Q&A, identifying growth opportunities, and resource handover.

By the end of this session, your team will be able to:

• Audit & Diagnose: Independently identify performance gaps and structural inefficiencies within your accounts.
• Build & Structure: Create and restructure campaigns with best-practice architecture aligned to B2B intent.
• Track & Measure: Implement accurate conversion tracking across GA4, Google Tag Manager, and paid platforms.
• Optimise & Scale: Apply systematic AI-driven frameworks to improve CPA and overall campaign profitability.

Event Venue & Nearby Stays

M2 5LE, 47 Lloyd Street, Manchester, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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