About this Event
For 25 years, Pooka Pure & Simple has been helping people discover the fragrances, memories, and moments that make them uniquely who they are. This year, I am thrilled to celebrate that journey with you at ESSENCE Festival of Culture in New Orleans!
Join us July 3–5, 2026, for the celebration of our signature Pooka Fragrance Blend & Bloom Bar Experience, a one-of-a-kind interactive fragrance activation designed to help you create a scent that is uniquely yours.
Guided by our talented Blend Baristas—and at select times, by me personally—you'll begin with our signature fragrance personality quiz to discover whether your fragrance style leans sweet, fruity, earthy, floral, fresh, or clean. From there, you'll explore a curated collection of premium fragrance notes and essential oils to create a custom fragrance inspired by your own story, personality, and style.
Like the essential essence of ESSENCE itself, we have curated the very best fragrance notes and oils from around the world—timeless, fresh, fruity, earthy, floral, and clean—so you can create a signature fragrance that is uniquely yours.
This experience has been on my heart for a long time, and there is no place I would rather celebrate it than at ESSENCE Festival, surrounded by a community that has supported Pooka throughout our journey. We are bringing the very best of Pooka to New Orleans, and I would be honored to share this milestone moment with you.
Reserve your experience today with our Early Bloom Special and receive:
• Early Bloom Pricing – $50 (Regularly $55)
• One Complimentary Pooka Gift
• Access to our Signature Mobile Fragrance Blend & Bloom Bar Experience
Simply purchase your Early Bloom Experience, bring your Eventbrite confirmation email or digital ticket, and visit the Pooka Fragrance Blend & Bloom Bar during festival hours. Our team will verify your registration and welcome you into the experience.
Whether you're a longtime member of the Pooka family or discovering us for the very first time, we invite you to come blend, bloom, and celebrate with us in New Orleans.
Let's create something beautiful together.
With gratitude,
Dawn Fitch
Founder & CEO
Pooka Pure & Simple
ESSENCE Festival of Culture
July 3–5, 2026
New Orleans, Louisiana
Our activation will be located within SOKO MRKT inside the BEAUTYCON Pavilion at ESSENCE Festival. Specific booth location details and wayfinding information will be shared with registered guests as soon as they become available.
Early Bloom Experiences are available while quantities last. Guests will be served on a first-come, first-served basis during festival operating hours. Walk-up experiences will also be available onsite based on daily capacity.
Event Venue
New Orleans Ernest N. Morial Convention Center, 900 Convention Center Boulevard, New Orleans, United States
