Playmakers: The Bay Area Sports Marketing Summit

Sports marketing isn’t just about game day anymore. Sports are digital too, and fan connection is built year round across streaming, creators, and gaming and esports communities. Teams have become full brands, and brands tap sports to earn attention and show up in culture with credibility. Come get the inside playbook from the teams, platforms, and partners shaping Bay Area sports marketing right now.

PLAYMAKERS is AMA San Francisco’s sports marketing summit, bringing together marketers, creatives, and sports leaders defining how modern fan communities are built across platforms and year-round touchpoints.

Hosted at Lyft HQ, this evening program features two focused panels, a mini Super Bowl commercial recap, and community networking with people building the future of sports, media, and culture. Whether you’re part of a team, brand, agency, platform, or startup, or you are simply sports-curious, you’ll leave with practical insights, new connections, and a clearer view of where sports marketing is headed next.

Light bites and drinks will be provided.

How do sports organizations turn a name, a logo, and a roster into a brand fans genuinely care about?

We’ll cover:

• How teams define brand story, values, and voice
• Early fan acquisition and community building strategies
• Partnerships that create win win outcomes
• Lessons learned from launch through brand maturity

Coming soon!

In today’s landscape, every team is also a media company.

We’ll cover:

• The evolving sports media ecosystem: audio, social, creators, and live streams
• Turning real time moments into clips, stories, and campaigns
• Partnering with creators, influencer squads, and player personalities
• What e-sports and gaming communities reveal about always on fandom

Coming soon!

• Sports team and league marketers, content leads, community managers
• Brand marketers working in sponsorships, partnerships, social, and experiential
• Agency strategists and creatives in sports, culture, and entertainment
• Media and platform folks in audio, streaming, social, and creator economy
• Anyone building fan engagement, communities, and content engines

Lyft Ads (Venue Partner)

iHeartMedia (Beverage Sponsor)

StackAdapt

Please note that building security and check-in will be required prior to entering Lyft HQ. Guests should arrive at Lobby 2 to head to the Lyft HQ All Hands Room. Have a valid ID ready to present.

To ensure accessibility for all participants, AMA SF maintains a no-pets policy at our events. We recognize the essential role of service animals for individuals with disabilities and will make reasonable accommodations to support their participation.

If you have a disability and plan to attend with a service animal, please contact us at [email protected] so we can discuss any specific needs or arrangements to facilitate accessibility for all attendees.

This event, and its attendees, may be photographed or recorded. By attending, you consent to potentially appear in video footage or photos that may be used by AMA SF for marketing or promotional purposes on social media.

Event Venue & Nearby Stays

Lyft HQ, 185 Berry Street, San Francisco, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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