NYC’s New Free Coffee Pop-Up Lets Guests Discover Their ‘Iconic Cup of Coffee’ + Appear on a Times Square Billboard. For two days only, Philips is bringing free coffee and doughnuts to New Yorkers with the launch of its “House of Coffee” pop-up in Nolita. Endless Possibilities, made simple!
Open to the public June 12–13 at 262 Mott Street, the immersive experience invites guests to take a personalized quiz to discover their “iconic cup of coffee,” then brew their own espresso drink with the help of a dedicated coffee concierge using the newly launched Philips Café Aromis 8000 Series espresso machine, available exclusively at Williams Sonoma.
Coffee throughout the experience will feature beans from beloved NYC roaster Partners Coffee, while guests will also receive an exclusive limited-edition doughnut flavor created specifically for the pop-up by acclaimed Fan-Fan Doughnuts founder and pastry chef Fany Gerson.
The Coffee Dulce de Leche doughnut features Fan-Fan’s signature round yeast doughnut topped with a salted dulce de leche coffee glaze and finished with caramelized cornflake-chocolate pearls.
As an added NYC moment, guests who post and tag the brand while enjoying their Philips-crafted coffee using the event hashtag revealed onsite will have the opportunity to appear on a Times Square billboard takeover taking place June 15th from 6:30 PM–6:45 PM at 1530 Broadway.
Event Venue
262 Mott St, 262 Mott St, New York, NY 10012, United States
