About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview:
Influence is one of the most powerful professional skills in today’s workplace. This course helps participants understand the psychology of persuasion, master interpersonal influence, and communicate ideas with clarity and conviction. Through practical frameworks, interactive role plays, and real-world examples, participants will learn how to gain buy-in, handle objections, and lead conversations toward positive outcomes.
You will also explore ethical influence and how to apply persuasion without manipulation. By the end of this session, you’ll walk away with strategies to influence decisions, build trust, and create lasting professional impact.
Key Takeaways:
By the end of this training, you will be able to:
- Apply proven persuasion and influence techniques in communication.
- Adapt messages to resonate with different audiences.
- Build trust, rapport, and credibility with clients or teams.
- Handle objections and resistance with confidence.
Communicate ideas persuasively to inspire action.
Target Audience:
- Sales, Marketing, and Business Development Professionals
- Managers, Team Leaders, and Supervisors
- Executives and Senior Leaders
- HR and L&D Professionals
- Consultants, Advisors, and Negotiators
- Managers and Client-Facing Roles.
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Why Choose In-House Training?
Opting for the in-house version of the Persuasive & Influencing Communication Skills for Professionals program allows organizations to tailor the training to their specific communication challenges and business objectives. Participants can work on real workplace scenarios, making the learning more practical and immediately applicable. This approach helps teams strengthen collaboration, improve persuasive communication with colleagues and clients, and develop consistent influence strategies across departments, ultimately leading to more effective decision-making and stronger professional relationships.
📧 Contact us today to schedule a customized in-house, face-to-face session: [email protected]
Agenda
Module 1: Foundations of Persuasion
Info: • Understanding the principles of influence and persuasion
• Balancing logic, emotion, and credibility in messaging
• Recognizing triggers that shape decision-making
• Icebreaker Activity
Module 2: Crafting Compelling Messages
Info: • Building a persuasive structure with clear calls to action
• Using storytelling to create emotional engagement
• Communicating benefits rather than just features
• Case Study Simulation
Module 3: The Psychology of Influence
Info: • Leveraging social proof, reciprocity, and authority
• Using scarcity and urgency ethically
• Recognizing and responding to resistance
• Quiz
Module 4: Building Credibility and Trust
Info: • Establishing personal credibility and authenticity
• Aligning communication style with audience needs
• Developing rapport and long-term influence
• Role Play
Module 5: Influencing Without Authority
Info: • Navigating power dynamics and stakeholder expectations
• Persuading peers, clients, and leaders effectively
• Using negotiation and collaboration techniques
• Activity
Module 6: Non-Verbal & Delivery Techniques
Info: • Using tone, posture, and gestures to strengthen impact
• Managing stage presence and confidence
• Enhancing delivery through storytelling rhythm
• Case Study
Module 7: Practice, Feedback & Action Plan
Info: Delivering a short persuasive presentation
Applying feedback from peers and facilitator
Creating an actionable influence improvement plan
Action Plan Review
Event Venue & Nearby Stays
Regus ON, Brampton - Brampton County Court, 2 County Court Blvd. Suite 400, Brampton, Canada
CAD 605.73 to CAD 776.51






