Part 1-Unlock the Power of Promotional Copywriting

**This event will be online only**

This 3-part, is a set of programs designed for entrepreneurs, freelancers, sidehustlers, creators, and solopreneurs who are just starting out. It will provide some of the basic—yet essential—tools, strategies, and insights you need to skyrocket your business success. You'll get practical and actionable knowledge and discover new ideas through real-world examples tailored for small businesses like yours. You'll also get access to a treasure trove of resources available at the Library.

Are you ready to transform your business through the power of words? Join us for this program and discover how promotional copywriting (also known as "direct-response copywriting") can help your business excel. During this session you will find out:

• The secrets of crafting high-converting headlines
• The exact formula copywriters use to guide your audience to take action
• The key elements that make or break your copy
• ... and so much more!

Learn how to write copy that not only captures attention but also drives action. Whether you're a small business owner or a solo practitioner, this program will equip you with the tools and techniques to make your words work for you.

Don't miss this opportunity to dive into the art of promotional writing to skyrocket your business success!

***Sign up today to reserve your seat — a variation of this series was offered last year and the programs were at capacity! (You can attend one or all of the sessions, but you must register for each one individually.)***

For more details and to register for the rest of this 3-part series, visit the Digital Marketing Series page.

is an accomplished marketing strategist, certified copywriter, and content creator with a unique ability to craft compelling messages in both English and Spanish. Focused on empowering businesses to optimize their sales, improve communication, and authentically grow their influence, Helena has become a sought-after expert in her field.

Helena’s love for words can be seen in her engaging TEDx Talk, "The Power of Words to Change Your Life," which quickly gained traction, accumulating 10,000 views within the first three days of its release. Her widely-read blog spans readership in over 180 countries, and gained recognition from American Express as “a resource for women-owned businesses.” Her book, , skyrocketed to #1 on Amazon's international bestseller list in web marketing, media, and communications.

Helena's success as an entrepreneur has been recognized by Smart Hustle Magazine, which awarded her the "Entrepreneur of the Year Award," and Hibox.co, which named her a "Top 10 Leadership Influencer." Her dedication to the small business community through her weekly programs at The New York Public Library over the past decade has directly impacted over 50,000 entrepreneurs to date.

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This program will be held using Zoom. The link to access the Zoom webinar will be sent to you via a confirmation email after you register.

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Event Venue

Online