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Join us for an incredible PSHA Luncheon celebrating California Tourism Month.We’re honored to welcome Lynn Carpenter, Senior Vice President of Marketing at Visit California, as our keynote speaker. As the leader behind global marketing efforts for one of the world’s most influential tourism organizations, Lynn will share powerful insights on tourism, branding, and the future of travel in California.
You’ll also hear from Judy Esterbrook of The Living Desert Zoo & Gardens about the inspiring conservation and education work happening right here in our valley, along with Jeffrey Bernstein presenting XOXO Palm Springs — an exciting new citywide arts & culture festival designed to energize our community and elevate visitor experiences across Palm Springs.
This will be an inspiring, informative, and high-energy luncheon bringing together hospitality leaders, meaningful networking, and important conversations about the future of our community.
Ace Hotel Palm Springs – Commune Space
Thursday, May 21, 2026
11:30 AM – 1:00 PM
FREE for all PSHA Members | $50 for Non-Members
Seats are filling quickly — reserve yours today!
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Event Venue
Ace Hotel & Swim Club, 701 E Palm Canyon Dr,Palm Springs,CA,United States
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.






