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The 2025 North Coast Wine Industry Expo (WIN Expo) takes place on Thursday, December 4, 2025 at the Sonoma County Fairgrounds in Santa Rosa, CA.As the largest trade show and conference focused exclusively on the North Coast wine regions, WIN Expo brings together nearly 300 exhibitors and an educational program designed to equip wine industry professionals with the tools, strategies, and insights needed to succeed in a rapidly changing marketplace.
The educational conference features 12 in-depth workshops across four core tracks: Winemaking & Production, Sales & Marketing, Business Strategy & Leadership, and Vineyard & Growers. Each session is built around real-world value, with thought leaders and industry experts sharing actionable ideas, bold predictions, and breakthrough approaches to the industry’s most pressing challenges.
Whether you’re learning how to transform vineyard identity into a strategic marketing asset, exploring cutting-edge sustainability practices, or gaining fresh tactics for driving demand and customer loyalty, you’ll leave with inspiration and practical solutions to drive growth in 2026 and beyond.
👉 Don’t miss the year-end gathering of the North Coast wine industry, where learning, innovation, and connection come together in one powerful day.
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Event Venue & Nearby Stays
Sonoma County Fairgrounds, Old Courthouse Square, 600 4th St, Santa Rosa, CA 95401, United States
Tickets
