Name: Niche Audience 101: Find Your People, Grow Your Brand
Start: 2025-04-15T10:00:00-05:00
Location: Big Brothers Big Sisters of South Texas

Want to attract the right customers—the ones who actually connect with your message and want what you offer?
This workshop will help you get laser-focused on who you serve and how to grow your brand around them.
Whether you’re just starting out or looking to refine your strategy, this session will walk you through the power of a niche audience and how it fuels marketing, content, and business growth.
You’ll learn how to:
✅ Identify your ideal audience (beyond just demographics)
✅ Create messaging that actually connects
✅ Show up where your people are
✅ Build a loyal community around your brand
Let’s take the guesswork out of marketing and help you grow with purpose and clarity.
Spots are limited—grab your ticket now!
📆 When: April 15 | 10am
📍 Where: Big Brothers Big Sisters | 10843 Gulfdale, San Antonio, TX 78216
🎟️ Tickets: $40
***If you cannot attend in-person and would like to register for our Zoom Edition workshop, visit: https://www.tickettailor.com/events/lisaalfarocreative/1639953
About Your Facilitator:
Lisa Alfaro has nearly two decades of experience in marketing communications, specializing in local marketing and social media strategies that help women attract and connect with their ideal customers. Her mission is to empower women to tap into their full potential—without overwhelm or burnout—by blending proven marketing practices with heart-led coaching and community.
Whether she’s leading a workshop, coaching one-on-one, or sharing real-life inspiration as a content creator, Lisa brings her signature blend of strategy, soul, and spark to every experience.