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� New Gen Trends in Marketing & Tech Conference Part 5: Proudly Sponsored by Blue Robot Group � Tuesday 26 May | The Venue Melrose Arch | Johannesburg
Speakers include: Tamryn Taylor, Unilever | Mondre Bremner, Nedbank | Ryan Mcfadyen, HYH Group | Clare Trafankowska, FNB | Emilio Warmberg, Blue Robot | Carni Wilkens, Dentsu | Sydney Rheeder & Olivia Matterson, Omnicom Advertising Group\TBWA | Darren Morris, Lucky Hustle.
Secure your seats today, email [email protected]
For full event details, visit https://www.newgenawards.co.za/pages/marketing-conference
The fifth annual conference will feature nine of the industry’s biggest innovators and influencers from the corporate and agency sectors, including recipients of last year’s New Generation Awards, who collectively earned over 40 accolades.
This event will provide marketers with industry insights & analysis, and the confidence to enhance their go-to-market strategies for 2026. Attendees can also look forward to practical strategies from selected keynote speakers who will share insights, success stories, and the tools, technologies, and methods behind some of the most impactful campaigns of 2025.’
The marketing landscape is shifting rapidly in 2026 into a maturity era, centered on retention, lifetime value, and AI-driven, data-informed systems. To stay competitive, this event will help marketers adopt agile strategies, use AI tools to improve efficiency, and prioritize authentic, high-quality content. This evolution requires combining human intelligence and technology to drive culturally relevant and innovative marketing. We are ready to realize AI’s potential this year and to discuss the progress, strategies, and transformative results achieved through its effective use.
Modern Marketing is the Official Media Partner.
Key Takeaways:
Cultural Capital & Community
• The Mandate: Move beyond "engaging" with culture to shaping it. Brands must transition from passive observers to active community architects to secure long-term loyalty.
• The Metric: Meticulously audit the ROI of community-led growth against traditional top-of-funnel spend to prove the value of high-affinity networks.
Operationalizing AI & Tech
• Content Redefined: AI isn't just a tool for efficiency; it’s a total recalibration of customer expectations. We explore how to set new benchmarks for speed and relevance without eroding brand voice.
• The Human-AI Fusion: High-impact growth requires the synergy of machine intelligence and human intuition. We focus on the "Human-First" framework: using tech to amplify, not replace, radical transparency.
The New Trust Economy
• Permission-Based Personalization: Moving from "creepy" data tracking to earned relevance. The next era is defined by the transition from invasive personalization to explicit consumer permission.
• The Credibility Crisis: Automation alone is a race to the bottom. Growth now depends on "Authentic Credibility"—sparking genuine dialogue that survives the skepticism of a tech-saturated market.
High-Velocity Growth & Performance
• Data as Lifeblood: Hardwiring data into the full lifecycle—acquisition, activation, and retention—to ensure every dollar spent is an investment in relevance.
• Attention as Currency: Reach is a vanity metric; Active Attention is the true gold standard. We analyze the hidden "decay cost" of campaigns built solely on passive exposure.
Purpose-Driven Actionability
• Courageous Creativity: Moving past "purpose-washing" to tackle societal issues with measurable impact. This is about creativity that solves problems, not just occupies ad space.
• The Scalability Framework: How to scale global impact and technical execution without losing the "craft" that makes a brand unique.
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Event Venue
The Venue, Melrose Arch, 6/181 High St, Johannesburg, 2196, South Africa
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
