Need A Winning Retail Strategy?

Join Peter Chapman from SKUFood for an insightful workshop designed to empower food entrepreneurs with the knowledge and strategies needed to succeed in a competitive retail landscape. Hosted by Food Island Partnership, this session dives deep into crafting a go-to-market plan that goes beyond product development—because having a great product is just the start. Learn how to position your brand, stand out on the shelf, and maximize your exposure in every channel. Elevate your strategy to ensure your success in retail and beyond.

Lunch Provided. Seperate link to book one on one 30 min sessions with Peter coming soon! Time slots first come, first serve 1:00 - 4:30 pm

Guest Speaker: Peter Chapman - Retail Marketer, Author, Speaker & Consultant

Peter Chapman not only understands the food industry, he has a passion for seeing others succeed in this business. His in-depth knowledge of the retail landscape and consumers has helped many food producers and food processors. His valuable insights will help you navigate the marketplace more effectively and get your items on the shelf and into the shopping cart of the consumer. Peter’s extensive experience includes product development, building relationships throughout the supply chain and retail merchandising. Starting at the store level, he learned the importance of listening to the consumer and the challenges of implementing strategies at retail. He went on to Canada’s largest food retailer, Loblaw’s, for nearly twenty years. Expanding his knowledge working in various departments, including merchandising, marketing, advertising and real estate

In 2007, Peter started a company to provide customized services to producers, processors and retailers across Canada and in the U.S. who want to increase their sales. SKUFood works directly with producers and processors to help them understand their customers, the retailers. Peter has also helped retailers improve their merchandising processes and the offering to the consumer in store. Peter is the author of A la cart, a supplier’s guide to retailers’ priorities and he was the national president of the Canadian Association of Professional Speakers in 2021. He has provided food industry insights to Canadian Grocer, The Globe & Mail, Maclean's magazine, Canada AM and he writes a monthly column in the Grower.

Event Venue & Nearby Stays

Murchison Centre, 17 Saint Pius X Avenue, Charlottetown, Canada