Because Influence doesn't stop with marketing campaigns. Mind Ctrl shows what happens when it takes hold, and not always for good
About this Event

If you work in marketing and communications, you already know how to build campaigns. You influence decisions every day. But It’s one thing to understand influence. It’s another to see what happens when it works in environments where influence is at its most powerful and not always used for good.

Not in brand case studies but in the places where influence runs deeper, When belief takes hold. When behaviour shifts. When people follow, trust, and act. Because the same force that sells trainers and builds brands can also be used by cults, criminals and extremist movements to recruit, radicalise and control without ethics or brand guidelines.