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Join us Saturday, May 2 as race weekend builds momentum with a full day of activations, experiences, and elevated social moments across the property.**11:00 AM – 7:00 PM**
Chivas Race Simulator Experience
Take your turn behind the wheel and test your skills throughout the day.
**1:00 PM – 6:00 PM**
Simulator staffed by Chivas brand ambassadors
**3:00 PM – 6:00 PM**
Chivas Regal drink specials available at Hidden Key
**1:00 PM – 6:00 PM**
Heineken Lobby Welcome Experience
Start your afternoon with a dedicated welcome moment featuring Heineken brand ambassadors, event highlights, and a fully branded arrival experience guiding you through the day’s activations.
**1:00 PM – 6:00 PM**
Heineken Coastline Event Lawn Experience
(open to all - non-resort guests much purchase a Day Pass through ResortPass to attend)
The main daytime hub for race weekend energy. Enjoy Heineken sampling, a 360° photo booth, lawn games, and race-inspired lounge spaces designed for a high-energy, social atmosphere.
**3:00 PM – 5:00 PM**
Heineken Watch Experience at Fair Ketch
Settle in for a premium viewing experience with Heineken sampling, race coverage, and a live ticket giveaway. Guests can enter onsite for a chance to win:
* Two tickets to Sunday’s race
* A $200 Fair Ketch gift card
* Heineken branded merchandise
Winners will be drawn live during the activation window.
Qualifying Day sets the pace for the weekend. Plan your afternoon and experience it all.
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Event Venue
1850 SE 17th St., Fort Lauderdale, FL, United States, Florida 33316
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
