Mastering Tech PR

Don’t miss this exclusive opportunity to learn from one of Europe’s top tech PR firms, known for driving growth and visibility for innovative companies. This event will feature special guest speakers from Unicorn companies and well known tech journalists who have successfully navigated the landscape.

Topics covered include:

• Directing and controlling media narratives to benefit your goals.
• Strategies for growing your media presence as your company scales.
• How to handle PR during unexpected events or leaks.
• Tactics to become a go-to source for journalists.
• Making an impact without overt self-promotion.
• The seven deadly sins of Tech PR.

Whether you're a startup founder or a business leader, this session will provide actionable insights to elevate your PR strategy and drive growth.

This event is hosted by Beachut PR

SPEAKERS:

Dan Parris is the Global PR Lead at Adyen, where he oversees international public relations efforts for the financial technology platform across 20+ markets. With a focus on securing high-impact press coverage, Dan has facilitated everything from top-tier broadcast TV and radio interviews to features in major national newspapers and leading tech outlets like TechCrunch. Dan joined Adyen in 2021, initially managing UK PR from the company's London office before making the move to Amsterdam to lead PR efforts across EMEA. His experience before Adyen includes six years at a specialist B2B tech PR agency in London, where he worked with a range of international tech companies across sectors such as fintech, e-commerce, retail, and telecoms.

With a decade of PR experience, Dan has a passion for seeing the big pieces of coverage land. The formula he tries to instil in Adyen’s local PR teams is a combination of creativity, persistence and pragmatism when trying to secure those needle moving results. Dan has successfully driven campaigns across the tech industry, including major product launches and global report promotions that garnered widespread international media coverage. He has also provided media training for C-suite executives, preparing them for high-profile opportunities including broadcast interviews.

Selina Swift is a freelance news editor at Sky News for both the home & foreign desks, and also works on the news desk Bloomberg TV. She is passionate about the news innovation - especially the intersection of news and AI, and recently worked on the JournalismAI festival, run by the London School of Economics' media think tank, Polis & the Google News Initiative.

Paul Hayes - The Founder and CEO of Beachhut PR, Paul Hayes drives strategy for a wide variety of industry leaders across multiple verticals and geographies. He also works with founders and CEOs on all aspects of their strategic communication from fundraising to IPO. Paul’s experience in technology communications is unparalleled. He has developed the messaging for many early tech success stories from gaming to fintech to urban mobility and health tech. He is an accomplished host and developer of many technology events globally

Aaron Linnane - Aaron is an accomplished communications professional currently serving as Benelux Lead at Beachhut PR in our Amsterdam office. At Beachhut, he has developed extensive media contacts, implemented successful PR strategies, and secured interviews with top international tech publications. Previously, Aaron was the International Public Relations Manager at Ryanair, where he led multi-channel marketing campaigns and optimised marketing effectiveness. Aaron holds a Master’s in Public Relations & Strategic Communications from Dublin City University. Known for his strategic thinking and high standards, Aaron excels in building brand reputation and increasing public awareness.

Andie Cooper - Andie is an experienced International PR Director, having worked with a wide range of companies across the world, with a focus on the European, UK and US market. Her passion is creating engaging stories for her clients, working with tier 1 business media and extensive trade publications across a variety of verticals. Clients she has worked with include those in both the traditional tech and Web3 space. With a keen interest in marketing and brand positioning, Andie has recently completed a Masters degree in Marketing and Digital Communications at Falmouth University. Prior to joining Beachhut PR, she completed her studies in Trinity College Dublin, where she achieved a Bachelors of Business Studies with Language.

Event Venue & Nearby Stays

Singel 542, 542 Singel, Amsterdam, Netherlands