Mastering B2B Sales (Dublin South)

The Mastering B2B Sales workshop is designed to equip sales professionals with the essential skills, strategies, and tools necessary to excel in the competitive B2B landscape. Through a highly interactive and immersive learning experience, participants will gain practical insights and techniques to effectively drive business development, convert leads into loyal customers, and manage key accounts for sustained growth.

Workshop Objectives:

1. Develop a comprehensive understanding of B2B sales dynamics, including market trends, buyer personas, and competitive analysis.
2. Learn proven strategies for generating quality leads, nurturing prospects, and maximising conversion rates.
3. Acquire advanced negotiation and persuasion techniques to overcome objections and close deals effectively.
4. Master the art of relationship-building and account management to foster long-term partnerships and customer retention.
5. Utilise cutting-edge sales tools and technologies to streamline processes, enhance productivity, and drive results.
6. Cultivate a mindset of continuous improvement and adaptability to thrive in evolving business environments.

The workshop will be conducted over one full day in an instructor-led, classroom environment, combining interactive presentations, group discussions, role-playing exercises, and case studies. Participants will have the opportunity to collaborate with peers, receive personalised feedback from the experienced facilitator, and apply newly acquired skills in simulated sales scenarios. Additionally, pre-workshop resources and support materials will be provided to assist participants with the learning experience.

Upon completion of the Mastering B2B Sales workshop, participants will be equipped with the knowledge, skills, and tools necessary to consistently exceed their sales targets and drive business growth. Whether they are seasoned sales professionals or new to the field, participants will leave with a comprehensive understanding of B2B sales strategies and the confidence to tackle any sales challenge with finesse.

Event Venue & Nearby Stays

Irish Management Institute, Sandyford Road, Dublin, Ireland