Master the Digital Landscape: Strategies for Advanced Online Advertising

Wed Jul 17 2024 at 12:30 pm to 02:30 pm UTC-04:00

Online | Online

Future of Privacy Forum
Publisher/HostFuture of Privacy Forum
Master the Digital Landscape: Strategies for Advanced Online Advertising
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FPF is pleased to offer a new training session, Master the Digital Landscape: Strategies for Advanced Online Advertising.
About this Event

Join the Future of Privacy Forum for a live-virtual session on the Master the Digital Landscape: Strategies for Advanced Online Advertising Training on Wednesday, July 17, from 12:30PM - 2:30PM ET.


Groups of 3 or more are eligible for a special group rate. Please send us an email at [email protected] to receive your discount today!


FPF is pleased to offer a new training session, Master the Digital Landscape: Strategies for Advanced Online Advertising. In this advanced course, we dive into key issues surrounding Digital Advertising as it impacts the world of privacy practitioners and their key stakeholders. Building on FPF’s Fundamentals of Online Advertising and Beyond the Basics of Online Advertising course material, this session explores novel ways to integrate the use of templates to define best practices for achieving greater alignment between Privacy and Business teams.


Learning Objectives:

  • Understand new data flows between companies before any personal data is activated in the AdTech ecosystem;
  • Develop familiarity with new and evolving AdTech business models, systems, and key terminology;
  • Utilize practical templates for use in your everyday work;
  • By the end of this course, participants will be able to analyze a case study through interactive group discussions, demonstrating a deeper understanding of the case's key concepts and their application to real-world scenarios.


This training will be a live virtual session.

After completing each training course, you will receive a digital badge from Credly that can be shared on your professional network as a mark of the skills you’ve acquired.


FPF Faculty:

Adam Towvim, Adjunct Professor, Brandeis International Business School ; Partner, Chameleon Collective ; co-founder of data clean room company Nth Party (acquired by magnate, December 2021)

Adam is an interim marketing leader with deep expertise in customer data analytics who has led growth strategies for companies like Salesforce, LiveRamp, Jumptap, and Waystar. As a strategic advisor, Adam’s focus areas include mobile/precise location and new digital media technologies, covering impacts to data privacy and digital advertising practices. He also serves as an expert witness for legal matters relating to marketing, advertising, and data privacy.

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Event Venue

Online

Tickets

USD 195.00 to USD 375.00

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