MartechNEXT - Melbourne

Progress MartechNEXT is back and it’s bigger, bolder, and more ambitious than ever!

This year MartechNEXT comes to Melbourne with a free, one-day, in-person event focused on modern martech strategy, AI, and real-world application.

The Melbourne event brings together Scott Brinker and Frans Riemersma for a day of martech insight, alongside real-world Sitefinity case studies delivered in collaboration with our partners Ping and Websilk.

Expect a day of sharp insight, honest conversation, and practical examples, designed for meaningful networking.

Come for the perspective. Leave with clarity on what actually matters next.

The event is free, but seating is limited. Register your interest now to secure your place.

Info: Kick off the day with coffee and informal networking. Attendees can meet peers, partners, and Progress experts before the sessions begin.

Info: Welcome to Progress MartechNEXT! Sara Faatz, Senior Director of Awareness and Community for Progress and the host of the 10 Minute Martech podcast, will share Progress’s vision for a world where shifting user behaviors are driving the urgent evolution of the CMS - transforming from a system of record into a system of intelligent engagement – and share what is possible with the technology today.

Info: For three decades, digital experience delivery has followed the same Library Model: content is authored, stored, and then (if we're lucky) served to a specific user. Yet, despite the massive investment in digital experience, a significant personalization gap persists: while 61% of brands believe they deliver personalized experiences, only 43% of consumers agree. The barrier isn't just technology; it's a content bottleneck that makes 1-to-1 personalization nigh-impossible for human teams to scale.

Enter the Generative CMS.

This talk explores a fundamental paradigm shift from static libraries of assets to a Laboratory Model where digital experiences are generated in real-time. The convergence of Generative AI, Retrieval-Augmented Generation (RAG), and Machine Learning, has enabled the CMS to merge content production and delivery into a single, in-flight step. Is this the moment that the elusive "segment of one" truly becomes a reality? Tune in to find out.

Info: A wide-angle view of marketing technology in 2026: what's shifting in the landscape, what's happening to the stack, and why AI agents — working for marketers, engaging customers, and increasingly acting on behalf of customers — are the most consequential force reshaping how marketing gets done. Includes a look at the architectural changes enabling it all, and why context is quickly becoming the difference between generic automation and genuinely intelligent marketing.

Info: We’ve already lived through the era of “15 minutes of fame.” The internet and social media made it possible for anyone to be seen—but personalization was mostly surface-level, driven by rules that mimicked relevance without truly delivering it.

Now, AI is ushering in a new phase: 15 minutes to build. With the right approach to context engineering, anyone can rapidly prototype ideas, test concepts, and create powerful solutions in minutes—not months. Experimentation has never been faster, cheaper, or more accessible.

But the real shift is what comes next: 15 minutes of fortune. The advantage no longer comes from just building quickly—it comes from building what matters. The winners will be those who can identify the right problems, design for real users, and translate experiments into measurable business outcomes.

In this session, you’ll learn how to move beyond rapid prototyping and into value engineering—the emerging discipline of turning AI-driven experiments into revenue.

Info: For years, marketing technology has been built around rules, segments, workflows and predefined journeys. AI changes that. We are now starting to see goal-based systems that learn from signals, adapt in real time and deliver more dynamic customer experiences.

The opportunity AI provides is not simply a way to produce more content faster. It is a chance to redesign how we engage with technology. Success will not come from the tools we build alone, but from the systems we design: systems that learn, and that empower teams with the information and insight they need to make better decisions.

In this talk, Tim walks through what that shift looks like in practice: moving from “if this, then that” automation to goal-based systems that ask, “what needs to be true to reach the desired state?”

Info: AI is everywhere in martech conversations — but the reality on the ground is far more nuanced than the headlines suggest. We’ve heard a lot about what’s coming in the future, but how do you actually make a start now? As digital teams try to turn AI from promise into value, what are some simple things you can implement today to make a difference?
 
This is an honest, practitioner level discussion focused on delivery reality, not futurism.

Info: Join the speakers for a lively panel discussion that will connect the dots across the day’s themes - from changing user behavior to the rise of Generative CMS to agentic orchestration and more. Expect candid insights, practical takeaways and forward-looking perspectives on how organizations can cut through complexity, align technology with strategy and deliver meaningful customer experiences. We’ll wrap the day by tackling your biggest questions and exploring what’s next in the rapidly changing martech space.

Event Venue & Nearby Stays

Melbourne Marriott Hotel Docklands, 15 Waterfront Way, Docklands, Australia

Concerts, fests, parties, meetups - all the happenings, one place.

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