
About this Event
Discover, Learn & Connect at marketingSHOWCASE – Birmingham - Edgbaston Cricket Ground
Join hundreds of marketers at one of the UK’s most exciting venues for a day packed with inspiration, innovation, and practical advice. marketingSHOWCASE Birmingham is your chance to meet 30+ leading marketing suppliers, hear from industry experts, and network with professionals from some of the UK’s most recognisable brands.
🎤 Expert Speakers You’ll Want to Hear
Get ready for thought-provoking seminars from some of the biggest names in the industry:
- Alicia Torres, Senior Marketing Manager of Force24 – “Making the inbox hit like Instagram"
- Manpreet Singh, CEO of Bobble Digital – “AEO is the new SEO”
- Dan Roche, Workbooks – “Brand vs Demand: How to find the perfect blend"
- Frank Brooks, Dotdigital – “6 Marketing Tactics You Should Be Using Right Now”
- Greg Landon, Leadoo – “Why It’s Personalisation or Bust in 2025”
- Rebecca Brown, Skout PR - "7 ingredients for building audience trust through strategic B2B story telling"
🧩 Some of the UK’s Top Exhibitors
Meet expert suppliers ready to help you solve your marketing challenges, including:
- Dotdigital
- Bobble Digital
- Leadoo
- Campaigner
- Webmart
- The Video Ad Agency
- WebBox
- Force24
- SpotDev
- Workbooks CRM
- Skout PR
- TRIO Media
🏢 Trusted by Leading Brands
Our events regularly attract marketing professionals from top UK organisations such as:
- BBC
- Barclays
- Unilever
- Bupa
- Transport for London
- British Airways
- Sky
- Lloyds Bank
- ASOS
- The Guardian
Whether you’re looking to upskill, source new suppliers, or gain insight into the latest marketing trends, marketingSHOWCASE Birmingham is a must-attend for ambitious marketers.
🎟️ Free to attend – register now and elevate your marketing game.
Agenda
🕑: 10:20 AM - 10:50 AM
Making the Inbox Hit Like Instagram
Host: Alicia Torres
Info: Marketers put so much effort into creating scroll-stopping content for social media, so why do emails often feel like an afterthought? In this session, Alicia, Force24’s Senior Marketing Manager, will show you how to apply the same creativity, storytelling, and engagement techniques from social media to your email marketing. From visual thinking to hook-driven copy, learn how to make your emails stand out in a crowded inbox just like the best posts on Instagram. It’s time to stop treating email as a static channel and start making it thumb-stopping!
🕑: 10:20 AM - 10:50 AM
How BOLD marketing can cut through to drive real results
Host: Dan Roche
Info: Marketing in 2025 is a battle for attention. With the average attention span now just 8 seconds, the only way to cut through is to take risks creating campaigns that truly stand out. This seminar will look under the bonnet of a recent award-winning B2B campaign that beat the likes of John Lewis and British Airways, to demonstrate the key components you'll need to create more impactful result-driven marketing, no matter the product or service.
🕑: 10:20 AM - 10:50 AM
The 2026 Website Checklist: 15 Essentials You Can’t Ignore
Host: Will Roberts
Info: The digital landscape moves quickly. What worked for your website last year might not cut it in 2026. With user expectations, search algorithms, and design trends all evolving, it’s vital to keep your site up to date if you want to stay competitive. In this session, we’ll walk you through 15 must-have features and optimisations that will keep your site performing at its best. Covering design, content, marketing, and behind-the-scenes improvements, you’ll get a full checklist to make sure your website is ready for the year ahead.
🕑: 11:20 AM - 11:50 AM
AEO is the new SEO
Host: Manpreet Singh
Info: Learn how Answer Engine Optimisation and the impact of AI through Chat GPT and AI Gemini is transforming traditional SEO as we provide a roadmap on how to evolve your current SEO strategy to include AEO Tactics.
🕑: 11:20 AM - 11:50 AM
More Than Chat GPT: Embracing AI to Transform Revenue
Host: Tim Butler
Info: Discover how AI is reshaping marketing and revenue systems — beyond just prompts and chatbots. Packed with real examples, this session shows how to adopt AI tools that drive results. Learn the key ingredients, avoid common pitfalls, and leave ready to take action.
🕑: 11:20 AM - 11:50 AM
Why It's Personalisation or Bust for Marketers in 2025
Host: Greg Landon
Info: Leadoo, a conversion platform specialising in generating quality website leads, will delve into research and best practices around personalisation. Highlighting data that shows just how vital personalisation is to lead and revenue generation, they'll unpack why and how marketers must incorporate personalisation into their strategies to keep hitting targets in testing times.
🕑: 12:20 PM - 12:50 PM
10 steps to implement AI in your business
Host: Ann Stanley
Info: Ann will present the AI Adoption Framework and the 10 steps to implement AI in your business. She will introduce AI agents and show examples of how you can use AI Agents & Automation to streamline operations, increase revenue and enhance customer experience.
🕑: 12:20 PM - 12:50 PM
Are you thinking big enough?
Host: Tasha Gladman
Info: Grab a rare chance to learn from Tasha, founder and industry-leading marketer with 30+ years shaping brands like Snickers and Tesco. Discover how big-brand thinking can boost strategy and outcomes through behind‐the‐scenes insights and a case study of a heritage brand scaling up - unmissable!
🕑: 12:20 PM - 12:50 PM
Squeeze Every Drop: Get More from Your Video Content
Host: Scott Barnett & Danny Gwynne
Info: Video is one of the most powerful tools in your comms toolkit, but are you getting the most out of your investment? In this session, we’ll share practical tips for planning smarter content that performs across promo, recruitment, training, internal comms and more. Make sure your next video works harder for you.
🕑: 01:20 AM - 01:50 AM
7 ingredients for building audience trust through strategic B2B storytelling
Host: Rebecca Brown
Info: In B2B, trust is the flavour that keeps audiences coming back - and storytelling is how you serve it. Discover seven strategic ingredients that blend authenticity, expertise, and clarity into narratives that cut through AI noise and drive real connection.
🕑: 01:20 AM - 01:50 AM
The (Fast track) School of email marketing
Host: Frank Brooks
Info: Email remains the top marketing channel topped with untapped potential. This session shares practical lessons to boost your strategy, from opens to cross-channel impact. Expect actionable insights and AI tips to build smarter, more effective journeys.
Event Venue & Nearby Stays
Edgbaston Stadium, Edgbaston Road, Birmingham, United Kingdom
GBP 0.00
