Marketing Strategy and the use of AI in Marketing

This winter, we are running a series of events for creative businesses, visiting boroughs across the county. The programme is delivered in partnership with the Create Growth Programme, led by the Leicester and Leicestershire Business and Skills Partnership. Each session will feature expert-led workshops and masterclasses designed to spark new ideas and support the growth of your creative business.

Marketing Strategy and the Use of AI in Marketing

Perfect for new business owners ready to grow their brand.

Getting your marketing right from the start is key to building a successful business. In this session, we’ll break down what a strong marketing strategy looks like and how to create one that fits your business goals and your audience. We’ll also introduce how Artificial Intelligence (AI) can support your marketing - from saving you time on content creation to helping you understand your customers better. You don’t need to be tech-savvy; we’ll show simple, practical ways to start using AI tools that can make your marketing smarter, faster, and more effective.

Trainer Bio: Jenny Cross, Experienced Marketing Consultant and Pro Chancellor of De Montfort University

Known for her innovative thinking and results-driven approach, Jenny has built a reputation for connecting people, creating opportunity, and helping businesses thrive in competitive markets. She delivers specialist sessions on AI for communication as part of the government-funded Create Growth programme and has also been a contributor to the national Help to Grow initiative.

Alongside her consultancy work, Jenny is Pro Chancellor at De Montfort University, where she advises the academic marketing department, lectures regularly, and supports the next generation of marketers. She is Entrepreneur in Residence at DMU, a mentor for Virgin Start-Up, and leads a private Entrepreneurs’ Club. Sitting on the DMU Business & Law Advisory Board, Jenny is also an Honorary Member of the Leaders Council for Great Britain and Northern Ireland.

Jenny is passionate about empowering others – whether through consultancy, training programmes, or her work in academia and the business community. With her tenacity, creativity, and ability to inspire action, she is widely regarded as a trusted voice in UK marketing and a catalyst for growth both locally and internationally.

Agenda

1. Welcome & Introduction

2. Understanding Marketing Strategy

3. Building Your Own Strategy

4. Introduction to AI in Marketing

5. Hands-On Demo or Walkthrough

6. Questions, Support & Next Steps

Event Venue & Nearby Stays

Coalville C.A.N (CAN HQ), Memorial Square, Coalville, United Kingdom