Marketing in the Messy Middle

Tue May 19 2026 at 04:00 pm to 06:00 pm UTC-07:00

Granite City Workspaces | Folsom

American Marketing Association Sacramento Valley
Publisher/HostAmerican Marketing Association Sacramento Valley
Marketing in the Messy Middle
Advertisement
This interactive session will challenge what you know about marketing with AI. Join Carole Lawson and AMASV for this unique workshop!
About this Event

Marketing is changing fast, and AI is at the center of it all.

Join us for an exclusive in-person event with Carole Lawson, Founding Partner and Chief Innovation Officer at MarketStorm, as she breaks down what today’s marketing landscape really looks like, and how to stay ahead of it.

Carole is a data scientist and storyteller who helps brands uncover the patterns behind consumer behavior and use them to make smarter, more profitable decisions. In this session, she’ll explore what she calls “The Messy Middle” the space where curiosity, creativity, and data collide.

As AI continues to reshape how people discover, evaluate, and choose brands, marketers are navigating more complexity than ever before. This session will help you cut through the noise and turn uncertainty into opportunity.

What you’ll walk away with:

• A clearer understanding of how AI is influencing consumer decision-making

• Practical ways to adapt your marketing strategy in real time

• New perspectives on balancing data, creativity, and human behavior


Bonus: Granite City Workspaces is offering all attendees a free week of co-working at their space: perfect if you’re looking to switch up your environment or explore a new workspace.


Whether you’re an in-house marketer, business owner, or agency professional, this is a great opportunity to learn, connect, and stay ahead of where marketing is headed next.


Spots are limited, reserve yours early!

Advertisement

Event Venue & Nearby Stays

Granite City Workspaces, 705 Gold Lake Drive, Folsom, United States

Tickets

USD 17.85 to USD 28.52

Icon
Concerts, fests, parties, meetups - all the happenings, one place.

Ask AI if this event suits you:

More Events in Folsom

May 2026 Folsom Dinner - Eileen Tietz
Mon, 18 May at 06:00 pm May 2026 Folsom Dinner - Eileen Tietz

Back Bistro

Folsom AI Meet Up featuring Core Envision Founder  Mauro Sica
Tue, 19 May at 06:00 pm Folsom AI Meet Up featuring Core Envision Founder Mauro Sica

Granite City Workspaces

Luludi Living Art Plant Workshops at Swoon Studio - Folsom, CA
Tue, 19 May at 06:30 pm Luludi Living Art Plant Workshops at Swoon Studio - Folsom, CA

Swoon Studio + Co

Cousins Maine Lobster in Folsom: Folsom Lake Toyota
Wed, 20 May at 11:30 am Cousins Maine Lobster in Folsom: Folsom Lake Toyota

12747 Folsom Blvd, Folsom, CA 95630

Feminine & Masculine Energetics in Business: Why You Need Both
Wed, 20 May at 06:00 pm Feminine & Masculine Energetics in Business: Why You Need Both

Mind Garden - A Gathering Place

Mrs. Doubtfire - The Musical
Thu, 21 May at 04:00 pm Mrs. Doubtfire - The Musical

Stage One at Harris Center for the Arts

SVR PCA Porsches and Pints Red Bus Brewing
Thu, 21 May at 06:00 pm SVR PCA Porsches and Pints Red Bus Brewing

Red Bus Brewing Company

Folsom is Happening!

Never miss your favorite happenings again!

Explore Folsom Events