Name: Marketing in the age of AI: What’s changing — and what actually matters
Start: 2026-04-28T18:30:00+02:00
End: 2026-04-28T21:45:00+02:00
Location: Semrush Barcelona Office 6th Floor

$Marketing in the age of AI: What\u2019s changing \u2014 and what actually matters$

Clicks are dropping, AI is everywhere, and trust is everything — learn what actually drives marketing success in 2026.
About this Event

Three talks, one conversation, and a room full of marketers navigating what’s next. Join us for an evening of sharp insights and meaningful connections.

*Please note that there will be photos and videos taken at the event. If you do not wish to be recorded or photographed, reach out to the event host on the spot.

**To enter the building, you'll need to show an official ID (passport or NIE/DNI) to security. Be sure to provide your full name when signing up.

Agenda

🕑: 06:00 PM - 06:30 PM
Doors open

Info: Welcome drinks and snacks

🕑: 06:30 PM - 06:50 PM
Icebreaker game (prize included!)
🕑: 06:50 PM - 07:15 PM
Search now happens everywhere: How marketers win in a zero‑click world

Info: Belinda Conde, Head of Product Marketing @ Semrush & Datos

🕑: 07:15 PM - 07:45 PM
We’re all using the same playbooks… So now what?

Info: Lizzie LaCour, Senior Community and Content Manager @ Semrush

🕑: 07:45 PM - 08:00 PM
Break
🕑: 08:00 PM - 08:30 PM
Unveiling the soul of your brand: Humanizing marketing for real connections

Info: Arie Elbelman, CEO @ Léon Marketing

🕑: 08:30 PM - 09:45 PM
Closing remarks, drinks & networking